It is common for companies to fight each other, but the pair that loves and kills each other the most is Coca-Cola and Pepsi-Cola. You know, their feud has lasted for more than 100 years. There are always grievances, and it is also a fact that performance has declined. It can be seen from the performance that consumers are increasingly unwilling to buy it.

Pepsi and Coca-Cola have a century-old history of grievances. From the moment they were born, the two sides were destined to be enemies. The world's first bottle of Coca-Cola was born in the United States in 1886. The original recipe was invented by chemist John Pemberton. In the first year, an average of 9 cups were sold every day, and it gradually conquered hundreds of millions of people around the world with its irresistible charm. consumers and become the "King of Beverages in the World".

Chemist John Pemberton, Pepsi-Cola was born when Coca-Cola was at its peak (at that time, Coca-Cola's sales were already 1 million gallons per year, and 1 gallon was approximately equal to 3.7 liters). The formula was invented by pharmacist Caleb Bradham. Its taste was similar to that of Coca-Cola, which has a top-secret formula, so it was named Pepsi-Cola after Coca-Cola. Later, in the battle with Coca-Cola, it became stronger and stronger, and finally formed a rivalry. trend.

The Pepsi-Cola logo in the 1920s. Because Coca-Cola spared no effort in developing the market, people would only conditionedly think of Coca-Cola when they mentioned Coke. Therefore, it is not easy for Pepsi to shake its position. Pepsi had been stagnant before World War II and was on the verge of bankruptcy twice.

Pepsi once tried to adopt a price war strategy. During the Great Crisis that began in 1929 and during World War II, in order to survive, Pepsi-Cola did not hesitate to lower its price to 5 cents per pound, which was half the price of Coca-Cola, but it still could not pull Pepsi out of the quagmire. In 1948 after the war, a U.S. government survey of World War II veterans showed that 63.37% of the soldiers chose Coca-Cola among their favorite foods or drinks.

There is no perfect path for everyone. After World War II, a large number of young people were born in the United States. They have not experienced the baptism of major crises and wars. They are confident and optimistic. They are very different from their predecessors and have a high receptivity to new things. This provides Pepsi-Cola with the "new generation" ” provides the basis for marketing activities.

In 1964, Pepsi's "You're in the Pepsi generation!" series of advertising. The turning point occurred in 1960 when Pepsi-Cola handed over its advertising business to BBDO (Barton, Barton, Destin and Osborne) ) after the advertising agency. The first good fight was the tasting experiment and subsequent publicity campaign. In 1975, Pepsi-Cola conducted a tasting experiment in Dallas. Pepsi-Cola and Coca-Cola removed their trademarks and marked them with the letters M and Q respectively. The results showed that Pepsi-Cola was more popular than Coca-Cola.