International standards for LOGO

In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Among them, there are currently international standards for website LOGO

Full-size banner is 468*60px,

Half-size banner is 234*60px,

Small banner is 88*31px

In addition, 120*90 and 120*60 are also the standard sizes of small icons

Each non-home page static page contains no more than 60K image bytes, and the full-size banner does not More than 14K

Due to the current settings of network pages and monitors

The size of website LOGO is 88*31

There is usually no limit on the size of company or organization LOGOs

As for Banner, there are also relevant size regulations;

Another: Website LOGO design specifications

The application of LOGO has always been the basis and most direct manifestation of CIS import. The importance of form is self-evident

especially in the design of online logos.

1. The function of logo:

As a unique media symbol, logo (LOGO) has always been a visual cultural language for disseminating special information.

Ju Xin, the earliest example of a logo that conforms to the spirit of CIS, is one of Zeng Houyi who was buried with Chu Di in my country 2433 years ago

The "Zeng" icon on the halberd . No matter from the complicated European logos and Chinese dragon characters in ancient times to the modern abstract patterns

simple wordmarks, etc., they all realize the purpose of identifying the marked body, that is:

Through identifying, distinguishing, inducing associations, and enhancing memory of logos, we promote communication between the marked object and its objects

and communicate, thereby establishing and maintaining cognition and identification with the marked object, and achieving Efficiently improve awareness and reputation

effect. As the avant-garde of the times, the design of network LOGO should follow the overall laws of CIS and make breakthroughs.

2. Basic application principles of network LOGO design:

In network LOGO design, the principle of unity is extremely emphasized. Unification is not to repeat a certain design principle, but to combine any other design principles such as: dominance, subordination, interrelationship, balance, proportion, repetition, and reflection

Various principles familiar to designers such as lining, rhythm, symmetry, contrast, borrowing, harmony, and variation should be correctly applied to the complete expression of the design. Unification can also be explained as a higher, more general, and more comprehensive principle that combines the above-mentioned principles.

Each part that constitutes the elements of a LOGO generally has a certain commonality and difference. This difference is also called

uniqueness, or change, and unity. It is to refine diversity into one main expression, which is called the principle of unity in diversity

. Among the factors that are unified in each part, there is one factor that has the effect of controlling the whole such as size, material, and position, which is called dominance. Accurately grasping the diversity and unity of objects and highlighting dominant elements are essential technical factors for designing a network LOGO

.

The distinction and uniqueness emphasized by online LOGOs lead to the design of related graphics and fonts that should be appropriately related to the nature of the object being marked

and have a similar style. .

I remember that when EASTECHO’s netizen forum was reopened recently, a little witch expressed dissatisfaction with the forum’s LOGO.

A simple printed font LOGO is consistent with the unique style of the prodigal son. , There is a big deviation from the quality of excellence, and there is a lack of connection with the entire website LOGO, resulting in cognitive ambiguity.

However, as a prodigal website full of English LOGOs

, it is a breakthrough to try a Chinese LOGO.

Network LOGO design should pay more attention to the grasp of the tension of things, and realize the object based on the keynote of condensing culture, background, objects,

ideas and various design principles. The most exciting visual expression. It can also be understood as the most

restricted impulse. When there is insufficient tension in any aspect, a well-designed LOGO will often fail due to lack of understanding,

disagreement, and unreality. , not avant-garde, not artistic, not simple and other conflicting reasons, it was rejected by users or rejected and forgotten by the audience

Therefore, a proper understanding of the users and the application objects of the LOGO is the only way to avoid wasted efforts.

Regardless of national conditions and the user's understanding level, it is unacceptable to underestimate one's own design capabilities. In China

Designing a $3 million Lucent red-circle LOGO for a computer sales boss would easily be seen as money fraud.

3. Expression form of network LOGO:

As a LOGO with media characteristics, in order to realize all visual recognition functions in the most effective space,

Generally, through the combination of special patterns and special text, the display, explanation, communication and communication of the marked object can be achieved, so as to guide the audience's interest and achieve the purpose of enhancing reputation and memory.

The combination of expression forms is generally divided into special patterns, special fonts, and synthetic fonts.

1. Special patterns:

It is a representational symbol, unique and eye-catching. The pattern itself is easy to distinguish and remember. Through metaphor, association and generalization,

Painting expression methods such as abstraction express the marked body, and the expression of its concept is general and vivid, but the relationship with the marked body is not direct enough. The audience can easily remember the pattern itself, but the relationship with the marked body is not direct enough. Cognition requires a relatively tortuous process, but once the connection is established, the impression is profound and the memory of the marked object is relatively long-lasting.

So when long-term memory requirements are high, a good special pattern image should be designed. A better design is like Apple's

teeth mark apple. For all kinds of promotion-oriented pattern LOGOs, All elements must be grasped just right. In other cases,

those who hope to establish an image in a short period of time should also design corresponding mascots, with familiar characters like Apple

concepts to enhance communication and understanding.

In the modern era of spiritual fast food, Lucent's red circle is also becoming fashionable. However, this type of design can only be accepted on the website of design companies in China, but the LOGO of a latest film and television variety show on cable television appeared

with a spiral Lucent red Circle, it is a pity that the reference is too bold but not creative enough.

2. Special text: It is an ideographic symbol. In communication and dissemination activities, the name of the identified object

or its product name that is used repeatedly is unified with a text form. The meaning is clear and direct, and it is closely related to the object being marked.

It is easy to be understood and recognized, and it also has an illustrative effect on the concept expressed. However, because of the similarity of the words themselves, it is easy to

Blur the audience's memory of the logo itself, thus weakening the long-term memory of the marked object.

Therefore, special text is generally used as a supplement to special graphics. It is required that the selected font should be consistent with the overall style.

It should be as new and distinctive as possible.

A complete LOGO design, especially a LOGO design with Chinese characteristics, under the requirements of internationalization, generally should be considered to be at least bilingual in Chinese and English. The proportion and combination of Chinese and English text should generally include patterns

Chinese, patterns in English, patterns in Chinese and English, and separate patterns, Chinese, and English combinations. Some also need to consider

Traditional Chinese, other specific language versions, etc.

In addition, it is also necessary to consider whether the application of the logo or text after expansion is beautiful.

This is very necessary for the production of backgrounds, etc., and is conducive to pursuing the effect of symbol expansion.

Smker Empire and its predecessor Border Town Prodigal Son LOGO both have excellent designs, but they do not consider Chinese.

However, Prodigal Son seems to have always been extremely expressive of Chinese characters. The lack of small fonts and the lack of characteristic fonts are quite disapproving.

Maybe it caused him to be lazy in thinking about Chinese design. This is a pity for a website LOGO aimed at domestic netizens.

3. Composite text:

It is a kind of synthesis of ideographic representation, which refers to the design that combines text and pattern. It has the attributes of both text and pattern, but

All lead to the relative weakening of the influence of related attributes. For different object orientations, making a logo that is more graphic or more text-oriented

will produce a big difference in expression. For example, just make simple modifications to the printed fonts, or turn the text into a decorative shape for everyone to guess. Its comprehensive functions are:

a. It can directly convey the impression of the marked object to readers through text modeling;

b. The shaped text is easier for viewers to understand Leave a deep impression and memory;

4. Design of Internet LOGO

The ancient royal heraldry can make the audience understand the identity and status it implies through repeated identification display. ,

Attributes such as levels can be designed to be extremely complicated, but modern people’s demands for simplicity, crispness, smoothness, and instant impressions

have increasingly affected the design of logos. The more they pursue a unique and high degree of refinement, some companies and groups that have already created a certain impression on their user base use design to enhance the audience's distinctive memory and sustained brand loyalty. p>

Unique and easier-to-understand patterns to strengthen identification with existing concepts. Some old companies are actively updating their logos.

Coca-Cola’s logo has been revised several times.

And some groups that pursue rapid audience recognition will strengthen their need for direct text expression, through the use of

synthetic text with obvious text characteristics, and through modern media A large number of repetitions to strengthen and maintain memories that are easily blurred

. For example, the LOGO form formed by simple displacement of INTEL's E character.

In the design of network LOGOs, a large number of synthetic text design methods are used, such as the text LOGOs of YAHOO, AMAZON

and almost all domestic ISPs. Due to the constraints of high cost, the size of the LOGO must be as small as possible; on the other hand, due to the lack of participation of excellent image designers at the beginning of the construction of these websites, Most of the decision-makers are technical personnel and have an intuitive pursuit of straightforwardness, simplicity and clarity; and the most important thing is that the characteristics of the network determine that only a short and clear memory of the LOGO can be achieved through low-cost A large number of repeated browsing can produce the part of the memory that needs to be improved graphically. Therefore, the pursuit of synthetic text in online LOGOs has gradually become a de facto standard for online LOGOs.

With the involvement of managers, designers, and planners in the network, more efficient LOGO design has also been

well explored. In particular, some design websites have made many meaningful attempts at LOGO design.

For example, in view of the digital characteristics of the website

LOGO, explore the 3D and dynamic expression methods of the LOGO. The most common approach is to protect the LOGO as a representative of the overall image. It is only suitable to make dynamic changes under the condition that the entire LOGO does not undergo defective deformation

That is, it is only proportional to enlargement, reduction, movement, etc., and it is not suitable to make changes such as rolling and tilting to ensure correct alignment

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Respecting the seriousness of the object being marked, and creating a 3D network LOGO for the existing LOGO, has become an increasingly common network logo production solution.

5. Standards for network LOGO

When designing a LOGO, make corresponding specifications for various application conditions, which is very practical for guiding the overall construction of the website

meaning. Specifically, it is necessary to standardize the standard color of the LOGO, design the appropriate background color system that may be used,

reverse white, formulate the minimum display size of the LOGO on the premise of clearly expressing the LOGO, and formulate some parameters for the LOGO

Color matching under specific conditions, auxiliary ribbons, etc. are convenient for production.