Trademark value evaluation refers to the evaluation and calculation of the current value of a trademark by a trademark evaluation agency based on the entrustment of the parties, following the principles of fairness, openness, and fairness, and using scientific methods.

Trademark right is an important intangible property right owned by the obligee. Proper evaluation of its value will help the obligee exercise and protect its rights. Normally, in trademark infringement lawsuits, trademark evaluation is required when the trademark owner licenses others to use its registered trademark, transfers its registered trademark, or uses the trademark as an investment.

There are many methods for evaluating trademark value, and the commonly used ones are the income method, the market method and the cost method.

The income approach is considered the most reliable method of choice in valuation, but it still needs to be supplemented by other methods. The market method can provide some data support for the conclusion of the income method, and the cost method can also provide the minimum basic figures for the conclusion of trademark evaluation. Institutions engaged in trademark evaluation must meet statutory conditions and must be qualified by the industrial and commercial administration department before they can carry out trademark evaluation business. Trademark evaluation agencies carry out trademark evaluation business without being restricted by industry or region.

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