trademark function 1: the passport trademark in the market is the essence of corporate brand culture, and the establishment of corporate brand image is the core for enterprises to strive for. Only the goods that apply for registered trademarks in the relevant countries or regions can enter the large-scale stores and supermarkets in that country and region. For the administrative department, it is necessary to supervise the quality of goods and services through the management of trademarks and create necessary conditions for handling quality inspection, health inspection and bar code.

trademark function 2: the flag in the commercial war symbolizes the indomitable spirit and the spiritual motive force of charging. The battle flag represents the soul of an army. After capturing a position, you can plant your own flag, which means that it has been occupied. That is glory.

trademark function 3: as an intangible asset, the highlight trademark in the asset can be transferred, licensed to others or pledged to realize its value.

function 4 of trademark: the identification code goods in the eyes of consumers accept social inspection and supervision in the market and participate in competition. This market competition is the competition of various performance indicators such as product variety, quality and price, and this information is transmitted to consumers through the bridge of trademark.

function 5 of trademark: the carrier trademark of enterprise reputation is not only a symbol to distinguish the source of goods and services, but also a symbol of enterprise reputation and competitiveness. The specific expression of enterprise reputation is the satisfaction that the goods marked by the trademark bring to consumers.

trademark function 6: employee's medal. A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought by the trademark brands created by enterprises to their employees. In other words, brand is a kind of relationship in the final analysis, and branding relationship is a special type of loyalty and trust relationship.

trademark function 7: the pledge loan business of the exclusive right to use the trademark of the transfer station for enterprise financing takes the trademark ownership of the enterprise as the pledge, and confirms the trademark value of the enterprise through third-party evaluation. The bank adopts flexible mortgage and pledge mode to provide loans with a certain proportion of the trademark value for enterprises with financing needs.

function 8 of trademark: a shield trademark in a brand dispute is like a shield in a war. Whoever has the exclusive right to use a trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark rights from infringement, but also rebound and hurt the invading "enemy" when necessary.