The mascot of the Spring Festival Gala in the Year of the Tiger is Tiggo.

CCTV Spring Festival Gala released the main visual image of the Year of the Tiger, which mainly consists of a squatting Tiger, with the words "China Central Radio and Television Station Spring Festival Gala" and 2022 Renyin Year, with golden yellow embellishments on the back Fireworks with auspicious clouds highlight the joy and significance of traditional festivals.

It is a cute tiger image specially designed for the 2022 Spring Festival Gala by Mr. Chen Xiangbo, Vice Chairman of the Guangdong Artists Association and Chairman of the Shenzhen Artists Association, as the logo of the 2022 Spring Festival Gala.

This design also has some benefits. First, it can be used as a virtual image to better carry out secondary creation and promotion in the online world. Second, it can be used as a derivative product of the Spring Festival Gala, such as in the form of dolls, trademarks, etc. , more easily recognized by consumer groups.

2023 Spring Festival Gala Mascot

On December 22, the official logo and mascot image "Rabbit Yuanyuan" of China Central Radio and Television Station's "2023 Spring Festival Gala" was officially released. The designer is Chen Xiangbo. It is worth mentioning that Chen Xiangbo is also the designer of the main visual image of the 2022 Spring Festival Gala "Tiggo".

The creation of the official logo and mascot image "Rabbit Yuanyuan" is the crystallization of the unique wisdom of a professional team. The birth of "Rabbit Yuanyuan" is also the result of the Spring Festival Gala's transformation, showing the main station's determination to build the IP of the Spring Festival Gala, expand the influence of the Spring Festival Gala, and spread Chinese culture.