This is my tenth article a day. I promised in a study group to write an operational diary every day. Whether it is good things or bad things, write them down. The good ones can be shared, and the bad ones can be reflected on.

80% of the traffic sources for Amazon products come from searches, and 20% come from off-site and platform activities. How to make full use of this 80% of traffic and get your listing exposed is crucial. The title of a product accounts for 70% of the natural search weight. Although there is no official statement, everyone has already defaulted to this traffic ratio.

Sort by weight ratio: title>PPC keywords>search term

When writing titles, many sellers will refer to Amazon listings for self-operated products with higher rankings. The result is I found that the titles of some products on Amazon are so short that they only have one brand + keywords. But we cannot write it exactly this way.

I mentioned in a previous article that the title has two functions, one is searchability and the other is readability.

Amazon’s self-operated products and some big local brands prefer readable titles. That is, brand + keywords

Let me give you a few examples:

Search for "running shoes for men", and the titles of the products ranked on the first page are very short. Of course, these are all big names, and big names have their own traffic. We must definitely refer to some writing methods of big names, but we cannot copy them completely.

The general approach is to look at the titles of third-party super sellers and summarize their skills and experiences.

For example, the product pictured above. The title contains multiple keywords, including athletic, running, sneakers, and the characteristics of the product, such as soft, lightweight, and breathable.

Another example is this one. The title of the product is more concise than the previous one, but it is longer than the title of the big-name product, covers more keywords, is more searchable, and is more readable than the previous product. At the same time, the characteristics of the product are also reflected, such as "lightweight, air cushion".

If we go to the platform to research several products, we will find that the main components of a good title are as follows: < /p>

First, trademark (trademark)

Second, core keywords (Core Keywords)

Third, product selling point (Scope of application)

Fourth, product characteristics (Product characteristics), such as material, color, etc.

The recommended sorting order is: trademark + core keywords + selling points + product characteristics + secondary attributes + refined attributes ( Size, capacity, color, quantity)

At the same time, remember that the title cannot make the following mistakes:

1. Reduce invalid information and avoid subjective adjectives: Free Shipping, Hot Sale, great, good quality, etc.

2. Do not capitalize all letters, but the first letter of a preposition does not need to be capitalized.

3. Do not make spelling errors

4. Simple and clear, control it within 200 characters

5. Use Arabic numerals when using numbers, such as writing "5" instead of Five

Tomorrow I will continue to talk about how to search through Products on the platform to determine title keywords