1 July, 9961day, Shanghai Industrial Co., Ltd., founded by Shanghainese, was formally established. After the underwear materials such as metal cotton, space cotton, down, wool, etc., a composite thermal underwear with "moisture conductive and thermal composite wool" as the main raw material was created. Yu brand is listed as one of the leading brands of thermal underwear in China by some brand consulting organizations.

In 2003, the company was completely reorganized, with Zhou Shuyu as the chairman, leading a group of young returned students, masters and bachelors to form decision-making management and employees. After reorganization, it took the lead in launching skin care underwear in the same industry. After several years of exploration and innovation, skin care underwear gradually entered people's field of vision, which also indicates the beginning of the third transformation of Xinzhaolin from thermal underwear to skin care underwear.

Extended data

Brand history

Professor Yu has been paying attention to people's heating in winter. Professor Yu's inventions such as electric heater and electric blanket have brought good results to people's heating in winter. After a lecture in a wool mill, the professor was inspired by the burning of short wool fibers. After constant experiments, he finally invented ACCP wool.

After that, Professor Yu did not stop his invention and creation, but wanted to find a kind of warm composite velvet that could compete with traditional fibers. After more than 700 days and nights, thousands of failures, when countless people thought he was crazy, persistent Professor Yu finally developed the "moisture-conducting and warm-keeping composite velvet".

Yu official website-brand introduction