"Beijing Hualian will work with our partners to seize the opportunity to lead retail innovation in this fast-growing China market. We will make unremitting efforts to realize our innovation through research on consumers. "
In the process of business development and international expansion, Beijing Hualian Group has an increasingly urgent demand for business research and development and talent specialization. To this end, Beijing Hualian Group invested in the construction of Beijing Hualian Innovation Center in Daxing District, Beijing, which integrates R&D, training, conference and reception, becoming the only enterprise in China and even Asia with an innovative R&D center, which will certainly consolidate and strengthen Beijing Hualian Group's unremitting efforts to become a business leader in China.
Beijing Hualian Innovation Center is located in Qingyundian Town, Daxing District, Beijing, about 40 kilometers away from the headquarters of Beijing Hualian Group, and it takes 50 minutes by car. The center covers an area of 82,480 square meters with a planned construction area of 60,000 square meters. The architectural style is European and American, and the greening rate is 35%.
Vision and goal of Beijing Hualian
Establish a retail innovation center, and make deployment planning for each link of China retail market that is about to mature.
The establishment of the Retail Innovation Training Center enables Beijing Hualian to attract, develop, employ and retain the elites of China retail industry, and enables Beijing Hualian to implement and commercialize innovative research results quickly and with high quality, thus winning the market.
Shopper research and practical study will provide the best shopping experience for the most purchasing shoppers in Beijing Hualian (our work is all based on shoppers).
Develop world-class retail practices, including in-store experience, shelf and category management ... to lead a breakthrough in retail concept.
A world-class efficient response supply chain (food and non-food).
Provide continuing education (study plan) and training for Beijing Hualian team and major partners.
Hualian network convenience store
Shenzhen Hualian Electronic Commerce Co., Ltd. is a new retail service company initiated by Tianjin Hualian Department Store Enterprise Management Co., Ltd., a subsidiary of Hualian Trademark, and invested by many companies. Its headquarters is located in Shenzhen, a national e-commerce demonstration city. The company is committed to improving people's happy life index and actively responding to the national "smart city" construction. Online and offline bite each other, fully meet the needs of consumers' different shopping experiences, subvert the retail business model, reshape the management system, and redefine the brand-new model and standard of the retail industry.
Shenzhen Hualian e-commerce will completely change the sales model of traditional retail industry. The company strongly launched Hualian online convenience store (land), Hualian convenience shopping machine (ocean) and Hualian online shopping mall (sky), effectively linking the Internet industry with traditional industries, and truly realizing the seamless integration of convenience stores, smart phones and e-commerce with a brand-new land, sea and air model. Completely solve the current consumption situation of "unsafe, inconvenient and not affordable" and create a new era of one-stop shopping.
The world's first online convenience store adopts international advanced management mode. Under the trinity strategy of the company, convenience store is the highest form of all stores under Hualian. Make use of the trend of global e-commerce to turn convenience stores into "ten thousand goods stores" and lead the trend of technological transformation of physical stores in China. Hualian online convenience store improves service quality through technological innovation. Bring consumers a new life experience of one-stop shopping.
Hualian online convenience store is a retail format that combines e-commerce with traditional convenience stores. Through the combination of traditional convenience stores and the Internet, we can provide customers with convenient and efficient goods and services.
Different from online supermarket, online convenience store is a reconstruction of traditional convenience store retail format. Through the combination of traditional convenience stores and e-commerce, based on the urgent convenience needs of consumers and the online shopping needs of consumers, the retail and service terminals of living communities are established in the business model of convenience stores and e-commerce to provide consumers with more convenient goods and services.