Little Duck is real; Little Duck is the brand of Little Duck washing machine marked on it. If the Little Duck brand adds a word after Little Duck, it means it is not the original Little Duck washing machine. It is registered by the original manufacturer. How can you just add another word to your brand?
Shandong Xiaoya Group gradually developed and expanded with the gradual deepening of reform and opening up. In 1979, based on the Jinan Tractor Factory, it began to switch to the production of single-cylinder washing machines and double-cylinder washing machines, and used these products as Relying on this, the "Little Duck" brand was established. In 1984, drum washing machine technology was introduced from Italy. The industry was upgraded and the company developed rapidly.
Since 1997, Xiaoya has implemented a diversified strategy and relied on technological progress and management innovation to achieve scale development. By 2002, it had formed an industrial pattern that focused on both household appliances and commercial appliances.
Under the guidance of the Jinan Municipal Party Committee and Government, Xiaoya Group’s main washing machine business completed two historic agreements with China National Heavy Duty Truck Group and Nanjing Sweet Group at the end of 2003 and at the end of May 2005 respectively. Step reorganization tasks.
Group overview:
Product structure
Through industrial structure adjustment, the group is positioned in the manufacturing of commercial freezers, commercial washing equipment, commercial kitchen equipment, and mold special equipment. A "commercial appliance-led light equipment manufacturing" enterprise whose main business is import and export trade.
Marketing Strategy
In 1996, it took the lead in launching the "Value Service Project" in the same industry nationwide, and won the first prize for management achievements from the State Economic and Trade Commission in 1998. In addition, Xiaoya Group also has independent self-operated import and export rights.
In 1994, it was the first in the same industry in the country to pass the ISO9001 international quality assurance system certification at one time, and obtained the German GS, European CE, and American UL international safety certifications, becoming a world-class qualified supplier with products sold far away. More than 30 countries and regions including Europe, Africa, the United States, Southeast Asia and the Middle East.
The "Little Duck" and "YOKO" brands owned by the group are also well-known internationally. Among them, the "Little Duck" brand has been recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce.
Development goals
In the future development, Xiaoya Group will take measures to focus on developing advantageous enterprises, seize opportunities, adjust capital structure, introduce international strategic partners, and complete the property rights System reform to achieve the goal of revitalization and development. Strive to return to the glory of the 1990s in 2018.
Sales Channels
The Xiaoya Group has a complete domestic sales and service network, with more than 200 offices and more than 3,000 sales outlets across the country. In 1996, it ranked first among the same industry in the country. It took the lead in launching the "Extra Value Service Project" and won the first prize for management achievements from the State Economic and Trade Commission in 1998.
In addition, Xiaoya Group also has independent self-operated import and export rights. In 1994, it was the first in the same industry in the country to pass the ISO9001 international quality assurance system certification at one time, and has obtained German GS, European CE, American UL international safety certification has become a world-class qualified supplier, and its products are exported to more than 30 countries and regions in Europe, Africa, the United States, Southeast Asia and the Middle East.
The "Little Duck" brand owned by the Group also has a certain degree of popularity internationally, among which the "Little Duck" brand trademark has been recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce.