because of its large user base, opening a store on Amazon has become an e-commerce that many retailers around the world must do.
how should Amazon store operate? In fact, in essence, it is not much different from what you do with AliExpress, wish, eBay, etc., and compared with some platforms whose rules change every three days, mature Amazon is easier to operate.
1. First of all, be familiar with Amazon as a platform rule.
We must understand that Amazon is a platform, and we do business on this platform, so first of all, we must abide by its rules and don't try to touch its bottom line, otherwise we will only suffer.
2. Secondly, we should make good products.
on Amazon, as long as you can develop good products and provide first-class services, your links will be linked. Because in essence, you are selling products and services.
in addition, we should also pay attention to the details such as the title, pictures and descriptions of the products, so as to get more exhibitions and clicks.
3. In addition, we should do a good job in customer service.
in short, it is simply to do a good job in products and services, and not to operate illegally.
I have been in contact with amazon since 216. At first, I was a small white boy with no experience in amazon. Now, I think the following conditions must be met to be a good amazon:
1. There is a certain amount of funds for operating turnover. From tens of thousands to hundreds of thousands or even millions. Doing amazon is not a light asset project at all. Goods stocking, logistics freight, evaluation and promotion all need funds. Amazon pays money every half month, which means that the payment will be delayed for half a month.
3. determine the amazon operation site and sales category. Amazon has many sites, including America, Canada, Mexico, Britain, France, Germany, Italy, Spain, Holland, Japan and Australia. So many stations can't be done at every station. It's best to choose a site to do it first, and then add other sites when it's done.
4. register the trademark and put the brand on record. The advantages of doing this are: firstly, to improve the popularity of the products; secondly, to prevent others from selling their own listing.
6. There are good manufacturers to supply them. The delivery date and product quality of the manufacturer are guaranteed. We must ensure the quality of goods. Many returned products on amazon cannot be sold on the platform for a second time due to customer damage and other reasons, and low-value products can only be removed or destroyed. If the quality of the goods is poor and the customer return rate is high, it is difficult to make money. I once sent 5 products of a 3c product to amazon warehouse, and 12 products were returned after all the products were sold out, with a return rate of more than 2%. After the product description was changed, the return rate remained unchanged, resulting in the product not making any money, and I gave up decisively later.
7. cooperate with reliable freight forwarding logistics companies. Express delivery, air transportation and sea transportation are combined to reduce logistics costs.
8. uploading optimization and keyword layout of listing. Optimize the title, five-point description and product selling point. Product description should be accurate. The pictures must be beautiful, so that customers have the impulse to buy as soon as they see them, and the prices of the goods are reasonable.
9. Evaluation. According to amazon's official evaluation early reviewer plan, a listing needs to pay $6 to amazon to get five review. You can also find some international students or service providers to evaluate. High-quality review is conducive to improving product conversion rate.
1. Be good at promotion inside and outside the station to increase sales. There are many sellers on amazon, and there are a lot of goods. Then how can we let customers find our products? Then you must advertise. Good wine is afraid of deep alleys. All cpc advertisements and coupons in the station are used to increase sales, and the goods that meet the spike requirements participate in spike activities. Powerful sellers can also help facebook,twitter social platforms, celebrities and so on to promote.
11. Control commodity inventory reasonably. The goods are easy to be out of stock when the inventory is small. Too much inventory will occupy the capital. Therefore, it is particularly important to control inventory reasonably. Never out of stock! Never out of stock! Never out of stock! Say the important things three times. The consequences of out of stock are very serious. One of my products was out of stock for a month this year, and it has not been sold since it was shipped to amazon warehouse by sea. Storage fees are charged every month, which also causes a backlog of funds. Redundant products must be sold by all means, or amazon will charge a high storage fee after six months.
Being amazon is a contest of financial strength, supply chain, product development, quality control, logistics, operation level, etc. Whoever can be better in these aspects will get a slice of amazon.
first get the label of providing Amazon with high-quality service, then let the buyer post a star for you, then occupy a golden seat, provide detailed information as much as possible, sell some unpopular goods, seize the opportunity of providing seller information, and provide your sales information on other platforms. If you try these methods, you will be different from others.
Recently, I was invited by some netizens to help me check their Amazon stores. This kind of checking is completely different from my usual checking and researching stores. When I check a store myself, it is usually because of some hot-selling products. The purpose of checking is to analyze the selection of products or learn from other people's operation methods. The checking invited by netizens is more of a diagnosis and helps to find out the reasons for the store's sales difficulties.
these stores are generally self-built Listing, with beautiful pictures and basically in place title keywords. There are many products released, ranging from hundreds to thousands, but the sales volume is not good, with only a few orders per day.
So what exactly caused this situation?
my feeling is that although there are many products released, the products are too single. It seems that many products of the same kind and different models have been released repeatedly, but there are few keywords in the real sense. At the same time, there is no on-site and off-site marketing, and I feel that the products have been released, just waiting for the order, and I have a serious psychological dependence and less initiative.
so, how to run an Amazon store?
when it comes to the operation of Amazon stores, we must first clarify a concept: Amazon "emphasizes Listing and ignores stores". For the vast majority of buyers, it will not be because I see your product, and then I will go to your store to see if there are other products that I am interested in and buy them together. Therefore, as a seller, you will find that many Amazon buyers buy the same product at the same time, but few of them buy many different products in your store at the same time. This is also an aspect that Amazon is different from other cross-border e-commerce platforms.
This requires that, as an Amazon seller, you must pay attention to the products and the creation of explosions, instead of adopting the so-called mass product tactics. Just because there are many goods, it doesn't mean that there are many orders. The Listing created has never been sold, and its search weight will inevitably be reduced. In the end, it will only become a zombie Listing without exposure. However, when you see your products in the background, you still feel that there are so many products, which will cause a cognitive deviation.
for zombie Listing, my suggestion is to analyze the reasons, delete the original Listing, republish it, change the picture, and optimize the keyword optimization, so as to activate the product by using the priority exposure weight of the newly released Listing.
The sellers mentioned at the beginning of the article all spread a lot of goods, and the homogenization was serious, but there was no explosion.
regarding the number of products, we might as well refer to Anker, as a typical model of Amazon China sellers, with annual sales of hundreds of millions of dollars. So far, there are only 1 products, and when Anker started, it focused on building less than 1 products. Therefore, as a new seller of Amazon, releasing hundreds of products at once means that you can't have the energy to operate well.
it is the only way to run an Amazon store well, create fine products and create explosions.
selection is the basis of making fine products. In terms of product selection, products with low value and insufficient profit margin are not recommended as the first choice because they cannot meet the cost of follow-up marketing promotion. At the same time, if the product itself has a small market and is less popular, it lacks the basis for creating explosions and is not recommended. Of course, there are other factors, such as whether it is a sensitive product (powder, liquid, food, medicine, etc.), whether there are special quality standards, etc., which need to be considered in the product selection stage.
after the product is confirmed, the release should be careful and exquisite, leaving no dead ends and missing key points, including the selection and processing of pictures, taking into account attracting customers and marketing needs. Of course, if there is any omission in the release, it can be optimized later. At the same time, product optimization is a matter throughout.
as for the following promotion, including the consideration of factors such as inside and outside the station, text, video, free of charge, payment, accuracy and roughness, it is another aspect that needs to be considered in operation.
logistics warehousing, handling of customer feedback, product improvement and upgrading based on feedback, and improvement of customer satisfaction, and so on.
The above may seem complicated, but when you really make an explosion model with your heart, you will find that all the links have rules to follow.
and what we lack is often the heart to succeed even if we work hard. Sometimes, when I encounter a problem, I often say to myself, if you look, you will find it.
This is my first article. I am simple and optimistic. I'm not good at gorgeous language modification. I've organized several offline exchanges and sharing with my friends before, having some drinks and snacks, talking about Amazon, and sharing countless wonderful and endless helplessness in this circle!
Amazon operation-starting from the perfect listing
1. Title
1. The most front-end keyword search has the highest weight
2. In view of the limited display on the mobile terminal, the key description characters are controlled within 8
3. Brand+keywords 2-3+applicable and scenario+attribute words. Of course, our brand will be placed behind the keywords
3: The keywords in the title first understand the difference between the product keywords and the search keywords, and understand the buyers' search habits through FB interaction.
4: Extract from the titles of big sellers of similar products, select the TOP titles, and repeat the most words
5: Third-party tool software
2. Picture specification
1: Resolution 1 * 1. At least I'm satisfied with my pictures.
2: The shooting angle of conventional product display is between 45-55 from top left and bottom right. If there are accessories, try to avoid the upper right corner.
3: Close-up of selling points (guiding customers)
4: Detail display and comparison diagram (purchase balance)
5: Applicable scenario diagram (purchase association)
6: Scenario diagram (purchase impulse)
Timely adjust the sorting order according to different product attributes
Three or five description skills
1: Core. UL and other aspects of safety certification
4: products are suitable for the scene
5: buyer's after-sales protection
4. ST setting specification
1: 25 characters are limited, separated by a space bar
2: duplicate keywords are avoided
3: the first keyword in each line has the highest search weight
4: there is no super sale of similar products. You can trust me privately if you don't know.
v. price setting
1: natural search display price of similar products
2: TOP ranking average price of similar products
3: market demand and performance of blank price
4: behavioral purposes at different stages, such as low-price drainage of new products
The value of business lies in price profit, and we will strive for more orders under the condition of meeting the ratio of capital input to output.
I'm old boys, thanks for reading. If you have different opinions, I hope everyone can communicate more.
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Amazon operation, personal opinion, I hope I can help you.
First, two modes of Amazon's operation
Amazon (FBM) self-delivery mode
Self-delivery means that Amazon is only used as a sales platform and the seller's own source of goods. After the store has customers placing orders, it is delivered to foreign customers by international express mail, but the speed is generally 1-2 days before customers receive the goods. This is called the self-delivery mode
Amazon (FBA) Amazon distribution mode
Amazon warehouse delivery means that goods are stocked to overseas Amazon warehouses in advance, and the goods are delivered directly to customers from the warehouse on Amazon side after the store issues the order, which is quick in timeliness and high in customer experience.
Second, Amazon's site and registered store requirements
At present, Amazon has more than ten sites, including North America Station, Europe Station and Asia Station, which can be delivered to 65 countries.
north America site: the United States, Canada and Mexico, with the largest energy and the fiercest competition, is the main battlefield of Amazon. Registration requires a company's business license, bills, dual-currency credit cards, etc. The threshold is not high. The monthly rent is $39.99 a month.
European sites: Britain, France, Germany, Italy and Spain, the competition is slightly better, because the threshold is higher.
Registration requires a business license, dual-currency credit card and VAT tax number (the key point is also the threshold.