Apply for a WeChat service account or upgrade your subscription account to a service account.

Only organization types can apply for a WeChat service account. The service account is an account that serves customers. As long as a customer follows you and becomes your fan, you can send a group picture message to your fans once a month.

Compared with the subscription account, the number of picture messages that can be sent is less. The former can be sent once a day, while the service account can only be sent once a month. However, the development authority is relatively large, and the interface functions that can be opened after passing the certification are more. More powerful, suitable for customers who need a lot of development functions.

Since an enterprise business license can apply for multiple numbers, an ID card can also apply for two numbers, and a mobile phone can also apply for two different numbers, so ordinary enterprises can apply for two numbers at one time. , one service account and one subscription account are better.

Extended information:

Notes on public account operation:

1. Pay attention to offline promotion:

Many companies are interested in developing WeChat Customers of public accounts lack methods, or they only focus on online advertising and promotion, but from a practical point of view, offline promotion is essential, such as scanning and paying attention to gift-giving activities in corporate stores, outdoor advertising, and proactive activities at customer touch points. Recommendations, etc., the effect is often more significant than online.

2. Be moderate:

If too much information is pushed, it will lack focus, but if there is too little information, it will be difficult to meet the needs of different customers. If you want to inform a customer of something important, one message is enough. If it is an ordinary message, three messages may be most appropriate. There should not be too many pictures in the message, just two or three, and the size of the pictures should be controlled well. The speed at which picture and text messages are opened will affect the user's reading rate. You must know that WeChat is for mobile phone reading, and users have to pay traffic fees.

3. The content of the information must be valuable:

Pay great attention to the content developed and sent by WeChat public accounts, avoid typos, pay attention to beauty and elegance, and target specific users if necessary Group modification. The content must also be carefully considered to publish valuable information. It is best to be original and original. It would be even better if it is serialized. In addition, WeChat content should remain relevant to the user or the local area, so that the user feels that they are involved, otherwise it is easy to lose interest.

4. Interaction:

The essence of WeChat marketing is interaction, delivering value, maintaining old customers, influencing new customers, and answering all questions sent by customers. Some companies use WeChat as a promotional tool and send advertisements on time every day, which lacks vitality. If conditions permit, offline communications can also be organized for interactive and active users. This can form a fan team and spread seeds, which is very beneficial to the development of WeChat public accounts.

5. Make good use of reading the original text:

In WeChat information, only "read the original text" can be added with hyperlinks. Through "read the original text", you can increase the traffic of the corporate website and customer attention. , you can also link previously sent WeChat messages.