1. Brand image: The logo of the three squirrels is mainly set in a flat and cute version, highlighting the concept of enterprise animation and taking the animation image as the core of the brand. The design style is both cute and friendly, which can attract the attention and love of young consumers.

2. Brand positioning: The logo design of the three squirrels also reflects the brand positioning. The three squirrels take the "forest department" as the core concept, advocate the "slow food and happy" lifestyle, and the positioning links the brand with a natural, healthy and high-quality lifestyle, which enhances the brand image and value.