The company obtained the right to self-operate export in 1995, established Wuhan Organic Import and Export Company in 2001, established Wuhan Organic Zaoyang Branch in 2002, and established Qianjiang Xinyihong Chemical Co., Ltd. in 2006, and established a subsidiary in Shenzhen. It has offices in Guangzhou.
The company passed the GB/T19002-ISO9002:1994 quality system certification in January 1998, and successfully completed the certification work after the GB/T19001-ISO9001:2000 transition in September 2003. In 2007 Passed the ISO22000 food safety management system certification in November of this year. The company will take ensuring customer satisfaction and continuous improvement as its eternal goal, and provide customers with satisfactory products with the best quality and best service, thus making the company and customers happy. achieve better and faster development together.
In the process of rapid development, the company has made scientific decisions, standardized management, operated with integrity, vigorously implemented the famous brand strategy, and accelerated its integration with the international market. It has formed a reasonable product structure, enhanced technological innovation and R&D capabilities, and international exchanges. Increasingly expanding and deepening, the marketing network covers the whole country and radiates the development pattern of the world.
The company has a strict quality assurance system. It passed ISO9002 quality system certification in 1998, passed ISO9001: 2000 version standard upgrade certification in 2003, passed ISO22000: 2005 version standard certification in 2007, and was upgraded to ISO9001 again in 2009. : 2008 version standard; rated as “A” level for quality reputation by China Product Quality Association. Its leading product, sodium benzoate, won the highest national award - the Silver Award in 1980. Sodium benzoate, benzyl chloride and benzyl alcohol have been rated as Hubei and Wuhan famous brand products many times. The company obtained self-operated export rights in 1995. Its main products, sodium benzoate, benzoic acid, and benzyl chloride, have long been famous at home and abroad. Its leading product, sodium benzoate, not only covers the country, but is also exported to all over the world. Its production capacity and market share rank first in the world. The process technology and product quality remain domestically leading and internationally advanced.
The "Xinkang" brand registered by the company has a long history, is deeply recognized by domestic and foreign customers, and has been rated as a "Famous Trademark of Hubei Province". The company's high-quality sodium benzoate series products have entered the high-end European and American food markets. It is the designated supplier of the world's largest beverage company and the largest daily consumer goods company, and has established strong partnerships with top international chemical companies and many well-known enterprises.
After years of development and adjustment, the company's product structure has become increasingly reasonable, forming a rapid development with toluene oxidation and toluene chlorination as the mainstay, and xylene oxidation, chlorination and propylene oxidation as new growth points. situation. At the same time, we pay attention to the improvement of product technology content, the in-depth expansion of products, the pace of development towards internationalization and high value-added products, the exchange and cooperation with large international companies, and the achievements in the secondary utilization of by-products. achieved better results. The new process developed from the production of benzyl benzoate and benzaldehyde from benzoic acid by-products and the comprehensive utilization of by-product resources produces benzonitrile and benzoguanamine. The entire industrial chain from process to market is becoming increasingly mature, opening up new opportunities for the company. Profit growth point.
As a senior traditional manufacturer of food additives, the company has always played a leading role in the food preservative, preservation, and antioxidant industries. Its process technology has always been in sync with the world's leading technical level, occupying the domestic preservative benzene market. Formates account for more than 70% and about 35% of the global market share, making huge contributions to food safety and the development of national industry. The company's benzoate products already hold 70% of the global market share of benzoate plasticizers, and have established absolute competitive advantages and market entry barriers. The company's benzoic acid and its sodium salt are widely used in food, industry, and feed. and pharmaceutical fields to achieve a full range of market applications.
The next three years will be a critical period for the company's development. With the implementation of corporate relocation and faster integration into the international market, new and updated corporate supply capabilities, product quality, service levels, and management systems have been proposed. In order to develop steadily and rapidly and further expand the market space, the company will adopt more advanced process technology and production equipment under the unified leadership of Linuo Group to further improve aromatic hydrocarbon oxidation, aromatic hydrocarbon chlorination, acrolein, and chlorohydrin rubber. Production capacity and product quality have made it a famous brand product with international competitiveness.
And adopt a combination of industry, academia and research to accelerate the research and development of new products, and form a batch of new products with independent core technologies and market potential, improve experimental equipment, and promote the company's scientific research and development capabilities to reach a new level to adapt to fierce competition in the future.
The company closely focuses on domestic and foreign markets, investing tens of millions of yuan every year to increase technological transformation, accelerate the pace of product structure adjustment, and achieve the goal of producing one batch, developing one batch, and reserve one batch. Make full use of and develop its own unique technological advantages and strive to improve the core competitiveness of the enterprise. It has established that food additives and feed additives are the basis for development, medicine, spices, and pesticide intermediates are the focus of development, and the benzoic acid polyol ester products, acrolein spice products, methionine feed additive products, and benzene with the greatest development potential in the future are established. Formyl chloride, benzaldehyde downstream products, and chlorohydrin rubber are new growth points in the professional development strategy.
Since its establishment, the company has been adhering to the enterprise spirit of striving for excellence and doing small things well, adhering to the development strategy of taking one step early, taking one step more, and taking one step quickly. It adheres to the market-oriented approach and actively advocates safety, environmental protection, and health. Concept, scientific decision-making, honest operation, and standardized management have formed a development pattern with reasonable product structure, enhanced technical reserves and development capabilities, and a marketing network covering the whole country and radiating around the world.