The overall outline of the logo is shield-shaped, which shows the steady and enterprising temperament and shows the dynamic and stable development prospect of Emgrand brand in the high-end automobile brand market. Emgrand brand's shield symbol symbolizes the safety protection and quality commitment to users, and also shows the dignity, calmness, heroism and glory of passengers.
The shield-shaped outline is V-shaped, which indicates that Emgrand brand has entered the field of high-end automobile brands with luxury, stability and strength.
The middle part of the sign consists of six squares. The six sections symbolize the Geely spirit of "team spirit, learning spirit, innovation spirit, hard work spirit, seeking truth from facts spirit and pursuing perfection spirit", and also represent the corporate mission of "building the safest, most environmentally friendly and energy-efficient car and letting Geely Automobile travel all over the world". The square graphic design is a gem texture composed of red and black. Ruby symbolizes wisdom and has the wisdom to create everything in passion; Black gemstones symbolize perseverance and have the energy to surpass everything in silence. The harmonious combination of ruby and golden outline explains wealth and strength, perseverance and wisdom, quality and passion, and at the same time brings people a broad association space. The overall logo is glittering and translucent, highlighting the high-end quality and aristocratic temperament of Emgrand brand.
Emgrand brand is the inheritance and breakthrough of Geely brand, which effectively inherits the existing brand culture genes. The new logo design full of modernity and international temperament will make Geely break through the shackles of the original impression and present it to the public with a brand-new attitude. A steady and noble logo will effectively help Emgrand brand to open up a broad and stable new market space.