Please carefully observe the white rabbit trademark of Liu Jiagongfu's needle shop. What do you think of the design characteristics of this trademark? If you are invited to design, what new ideas do you have? a small piece of copper plate not only clearly explains the name of the store, but also indicates the business scope, methods and quality of the store. The image is vivid, concise and clear, which can be described as exquisite design. From the point of view of advertising design, this advertisement is illustrated and concise, including the most basic elements of commodity advertising design: trademark, title, guidance and text, which can be said to be a fairly complete ancient print advertising work. Copper plate fully reflects the prosperity of commodity economy in the Northern Song Dynasty from one side, and is a precious historical relic of trademarks and advertisements in China, which is worth learning from today's advertisers.