Tiandi No. 1 Beverage Co., Ltd. is a joint-stock enterprise integrating R&D, production and sales of vinegar drinks and other beverages. It is a value explorer and brand operator of cutting-edge healthy beverage products with Chinese elements. The company has 10 wholly-owned subsidiaries, including Chengde Hongyuan Fruit Co., Ltd., Shanxi Laochen No. 1 Biotechnology Co., Ltd., Jiangxi Tiandi No. 1 Beverage Co., Ltd., and Tiandi No. 1 Beverage Co., Ltd. Jiangmen Branch. Its main production bases are In Jiangmen City, Guangdong Province, the marketing management center is located in Victory Plaza, Tianhe District, Guangzhou City.
After years of market cultivation and brand operation, "Tiandi No. 1" vinegar beverage has increasingly become a new generation of table beverages favored by consumers with its unique taste and health effects, and has a high reputation in the national vinegar beverage industry. market share and brand reputation. In recent years, in order to meet consumers' changing consumer experience needs, the company has successively developed health drinks such as Baicao No. 1 and Bama No. 1.
The company takes healthy table drinks as its product positioning and customer service as its orientation. It has successively launched the Tiandi No. 1 brand mature vinegar beverage and apple cider vinegar beverage. The mature vinegar beverage uses Shanxi mature vinegar as the main raw material, and the apple cider vinegar beverage is It is made by fermenting apple cider vinegar from concentrated apple juice and then mixing it with apple juice.
The company launched the high-quality hawthorn vinegar beverage Baicao No. 1 in 2013. Baicao No. 1 extracts natural ingredients from various plants such as hawthorn, Luo Han Guo, Imperata, grass jelly, and chrysanthemum, and brings together the essence of Baicao. It is a must-have drink for home life and leisure travel.
Tiandi No. 1 is one of the earliest companies to enter the vinegar beverage industry in my country. In 2008, it was rated as one of the "Top Ten Food Industry Soft Drink Manufacturing Enterprises in Guangdong Province in 2008" and one of the "Three Enterprises of Reform and Opening Up" by the Guangdong Provincial Food and Beverage Association. "Top 10 Soft Drink Products in the Food Industry of Guangdong Province in the Ten Years"; in 2009, the company's mature vinegar beverage won the "Gold Medal of the Guangdong Food Industry Association" issued by the Guangdong Food Industry Association; in 2011, at the second China Beverage Industry Bev-Model Awards Ceremony, Tiandi No.1 competed with domestic and foreign beverage giants and won three awards: "R&D Creativity Award", "Growth Brand Award" and "Advertising Slogan Award"; in 2012, the registered trademark "Tiandi No.1" was recognized as a "China Famous Trademark" "; In 2013, the company was awarded the title of "Excellent Enterprise of Five Years" in China's Beverage Industry; in 2014, Tiandi One, together with industry giants such as Coca-Cola and C'estbon, won the title of "Excellent Enterprise in the Practice of Social Responsibility in China's Beverage Industry". After more than ten years of accumulation and development, Tiandi No. 1 has developed into a well-known vinegar beverage brand and market leader in China.
After more than ten years of brand accumulation, Tiandi No. 1 has successfully transformed from product production to brand management. In early 2010, Tiandi No.1 signed a contract with five leading actors of the TV series "Family with Children". Five stars including Song Dandan and Zhang Yishan became the spokespersons of Tiandi No.1 products, and the advertising slogan "What do you want to eat and drink? Tiandi No.1!" well known by consumers. At the beginning of 2011, Tiandi One proposed "adding a fifth dish to health - Tiandi One" and committed to building Tiandi One into the "fifth dish after fish, meat, vegetables and rice" on residents' tables. Standard side dishes”. In 2014, the company successfully created the innocent and lovely image of Sister Hawthorn through humorous advertising scenes. The slogan "I am Sister Hawthorn, please try me for a bite" also gathered the brand for the rapid promotion of the new product Baicao No. 1 Hawthorn Vinegar Drink. and popularity base.
At the beginning of its establishment, the company was positioned as a high-quality beverage manufacturer, focusing on healthy table drinks. To this end, the company adopted a brand management strategy, based on the Guangdong market, radiating to surrounding provinces, cultivating intensively, and constantly promoting The healthy food accompaniment concept and the huge manpower and material resources invested in cultivating the vinegar beverage market have created rapid growth in the past ten years. Facing the future, Tiandi No. 1 will always focus on the purpose of "pursuing excellent quality, creating a century-old brand, and continuing to provide customers with high-quality and healthy products" and is committed to building Tiandi No. 1 into a comprehensive health beverage provider.
Tiandi No.1 Beverage Co., Ltd. is a joint-stock enterprise integrating R&D, production and sales of vinegar beverage series and other beverages. It owns Chengde Hongyuan Fruit Co., Ltd. and Shanxi Laochen No.1 Biotechnology Co., Ltd. , Jiangxi Tiandi No. 1 Beverage Co., Ltd. and other 10 wholly-owned subsidiaries and Tiandi No. 1 Beverage Co., Ltd. Jiangmen Branch. The main production base is located in Jiangmen City, Guangdong Province, and the marketing management center is located in Victory Plaza, Tianhe District, Guangzhou City. After more than ten years of accumulation and development, Tiandi No. 1 has developed into the largest leading vinegar beverage brand in China.
Tiandi No. 1 takes healthy table drinks as its product positioning and is customer-oriented. Since its products were launched in 1997, it has successively launched mature vinegar drinks, apple cider vinegar drinks, and apple cider vinegar drinks packaged in aluminum cans. etc., has withstood the test of the market and time, and has become a brand trusted by consumers. In recent years, in order to continuously meet consumer needs, health drinks such as Baicao No. 1, Chongchong No. 1, and Bama No. 1 have been launched. It ranks among the best in the national sparkling vinegar beverage industry in terms of market sales and brand reputation.