article 28 of the trademark law
where a trademark applied for registration does not conform to the relevant provisions of this law or is identical with or similar to a trademark that has been registered or preliminarily approved by others on the same or similar goods, the trademark office will reject the application and will not announce it.
article 29 where two or more applicants for trademark registration apply for registration with the same or similar trademarks on the same commodity or similar commodities, the trademark that applied earlier shall be preliminarily examined and approved and announced; If the application is made on the same day, the earlier trademark shall be preliminarily examined and announced, and the application of others shall be rejected without announcement.