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Wrigley chewing gum brand introduction

"Doublemint", "Juicy Fruit", "Wrigley's Spearmint", "Extra" sugar-free chewing gum and Brand products such as "Cool Air" ultra-cool chewing gum, "Ta Ta" bubble gum, and "Pim Pom" lollipops have quite high popularity and reputation among Chinese consumers. According to a consumer survey by Research International, the popularity of Wrigley products is as high as 99%. In the "Third China Trademark Competition" co-organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board, CCTV and other units in March 2003, the "Wrigley" trademark was honored as one of the "Top Ten Favorite Chinese Trademarks". "Big Foreign Trademark" honor. In October 2004, "Wrigley" won the title of "Super Brand" in China issued by the British "Super Brand" organization.

In October 2003, Wrigley announced the establishment of the "Wrigley China Education Fund".