Planning consulting experts all know that creating your own brand must meet the corresponding so-called conditions.

First, figure out the target positioning, identification and direction.

The sales scope of national brands; the sales scope of provincial regional brands and the sales scope of city and county regional brands are in corporate branding strategy, brand system management, brand communication characteristics and terminal performance of brand marketing, etc. There will be a big difference. Colleagues in the industry are welcome to visit the Augute International Brand Marketing Forum for professional exchanges.

Augute Brand Marketing (Shanghai) consulting agency is a practical elite team guided by the theory of brand homogeneity and brand heterogeneity and isomorphism. We firmly believe that the creation, shaping, management, maintenance and promotion of brands are spiritual products based on excellent culture. Augute International Consulting Agency can be called a model of cultural brand building in the consulting industry in the Asia-Pacific region. Of course, it is the preferred agency for group companies. In terms of building high-end brands, it has its own unique value segmentation methods and value extraction strategies; in terms of strategic decomposition of effective marketing, it has its own ideas, methods and tools. We are systematic and meticulous in planning the entire consulting service strategy, from strategy to execution.

Augute always stands in the position of the client enterprise, is based on China’s national conditions and the Chinese market operating environment, has a deep understanding of the industry’s macro policies, and closely cooperates with front-line industry magazines and industry associations to conduct in-depth research on the consumer goods market. research, so as to more accurately understand and grasp the development trends of the industry, and tailor-make strategies when formulating actual strategies and strategic needs for customers. The advantages of Augute brand marketing consulting agency are mainly reflected in providing enterprises with brand strategy, marketing integration, and terminal control services. Full case consulting services.

Augute has provided first-class consulting services to many companies and won a good reputation from them. It mainly focuses on the integrity of the consulting plan and combines the market environment to make the company operable and executable. , to help customers develop markets, we always follow the following principles when formulating the overall plan:

1. The principle of strategy first: The most important thing in planning is strategy. Before the strategic direction is determined, no tactics can be used. The so-called distinction between good and bad, Augut will perfectly combine strategy and tactics with the company's many years of practical case experience to enable client companies to obtain the desired requirements.

2. Principle of open-mindedness: Make bold assumptions and verify carefully. We have a deep understanding and grasp of the industry and objective laws, combined with data, to change closed thinking into open thinking. We understand that certain successful model resources can be boldly explored and used as much as possible, from horizontal to vertical, from linear to composite. Thinking about problems from multiple angles.

3. Multi-line joint operations principle: Facing fierce market competition and complex social phenomena, planning requires multi-faceted support to find the best entry point, and multi-line experts work together to find the ultimate solution to the problem. The best entry point to ensure the overall success of project planning.

In addition, while formulating strategies and strategic plans, we also pay attention to and understand the strength and business policies of competitors, not only to understand peer first-tier brand companies, but also to second- and third-tier brand companies as well as those with them. The actual situation of competing companies with comparable customer power will be compared and analyzed from multiple angles to support strategies and plans. Assist companies to develop new brands and reposition existing brands, assist newly established companies to get on the track of normal operations, or help companies get rid of bottlenecks and move to a higher level of development needs.

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