The ways for individuals to start cross-border e-commerce are as follows:

1. It is suggested to choose a platform that suits them:

At present, the common cross-border e-commerce platforms are Amazon, AliExpress, Lazada, Wish, etc. Each platform has its own characteristics, and friends can choose their own suitable platform after understanding it, so don't blindly follow suit.

2. Be familiar with the platform rules:

After choosing a platform, whether it is Amazon, AliExpress or other platforms, you should fully understand the platform rules. The more familiar you are with the rules, the easier it will be to operate later, and you can avoid detours.

3. About product selection:

I recommend several product selection methods. You can browse foreign shopping websites first to see what others are selling, which are hot-selling products and which are unsalable products, which will give you some reference. Or look at the high-heat products that often appear on social software such as facebook, Twitter and Tumblr, which can also be used as a reference for product selection.

4. Store operation:

Store operation involves many aspects, such as crowd portraits, product pages, title optimization, exposure clicks, etc. Make these fine and professional.

Store operation is a long-term process. It is not enough to fish for three days and dry the net for two days. You need to protect your own customers and improve the reputation and level of the store little by little.

Advantages of cross-border e-commerce:

1. Low cost:

Tmall sellers, not to mention Taobao merchants are very competitive. However, becoming a Tmall seller is not easy. It is often necessary to pay hundreds of thousands of entry fees and a huge sales and customer service team, so the actual net profit is close to the break-even point. However, many off-season and even off-season items on Taobao have performed well on Amazon.

2. Low competitiveness:

With the development of Taobao, JD.COM and other network platforms, the competition has been very full. In order to gain a certain degree of attention, many businesses have adopted the strategy of selling below the cost price, finding someone to brush the bill, and raising the price at a low price in the early stage. On such a platform, the products of merchants are either superior in price or distinctive, otherwise it is difficult to stand out.