Trademark value evaluation refers to the evaluation and calculation of the current value of a trademark by a trademark evaluation institution according to the entrustment of the parties, following the principles of fairness, openness and justice and using scientific methods. Trademark right is the obligee.

Proper evaluation of an important intangible property right is helpful to the exercise and protection of creditors' rights. Usually in trademark infringement litigation, the trademark owner permits others to use his registered trademark or transfer it.

Trademark evaluation should be carried out when registering a trademark and when using the trademark as an investment. The first trademark evaluation in China took place on 1996, and the evaluated trademark was "Tsingtao Beer". The purpose of evaluation is to help enterprises to go public.

There are many methods to evaluate trademark value, including present value method, future income method, market method and cost method. Income method is considered to be the most reliable first choice in evaluation, but other methods are still needed to supplement it. Market method can provide some data support for the conclusion of income method, and cost method can also provide the minimum basic figures for the conclusion of trademark evaluation.

Institutions engaged in trademark evaluation must meet the statutory conditions, and can only carry out trademark evaluation business after being recognized as qualified by the administrative department for industry and commerce. Trademark evaluation agencies to carry out trademark evaluation business, not limited by industry and region.