As one of the most famous e-commerce platforms in China, Alibaba’s trademark has become one of the representatives of Chinese business culture. The design of Alibaba's trademark is inspired by the Arabic story "One Thousand and One Nights", symbolizing that there are countless treasures on the platform waiting for users to discover. Below, we will discuss this famous Chinese trademark from three aspects: the design, use and protection of the Alibaba trademark.

1. Trademark design

The Alibaba trademark uses an Arabic font, with a wavy line below the three letters "Alibaba". The color of the entire trademark is dark blue, which symbolizes Alibaba's stability, professionalism and trust. The design of the trademark is simple and clear, in line with the style of modern commercial design, and also incorporates elements of traditional Chinese culture, making it highly recognizable and beautiful.

2. Trademark use

The scope of use of Alibaba’s trademarks involves e-commerce, logistics, finance, culture and entertainment and other fields, and the ways in which its trademarks are used are also very diverse. On Alibaba’s e-commerce platform, trademarks appear in various forms, such as website homepages, product pages, APPs, etc. In the field of logistics, Alibaba’s logistics brand “Cainiao Network” also uses the Alibaba trademark. In addition, Alibaba has also launched the "Ant Financial" brand in the financial field. The trademark also uses elements of the Alibaba trademark, which strengthens the consistency and recognition of the brand.

3. Trademark Protection

Alibaba’s trademarks are very well-known, but they also face risks of infringement and plagiarism. Alibaba has always attached great importance to trademark protection and has taken various measures to protect its trademark rights. For example, Alibaba will regularly monitor and defend trademarks and deal with infringements in a timely manner. In addition, Alibaba will also protect its trademark rights through legal means, such as suing infringing parties and applying for trademark revocation.