in this case, you may need to know the rules and restrictions of urban management first to determine whether it is possible to apply for special permission or exemption from them. You can contact the local urban management department or the relevant departments of the municipal government to understand the relevant regulations and consult their policies on supplementary trademarks.

In addition, you can also consider the following ways:

1. Seek legal advice: consult a professional trademark and intellectual property lawyer to understand the legal relationship between your trademark registration certificate and the word hotel on the door, as well as the feasible legal channels.

2. trademark registration: if the word "hotel" is not covered in the trademark registration certificate, you may need to apply for amending the trademark registration certificate to ensure that the trademark is consistent with the logo on the door and protect your trademark rights.

3. communication with franchisees: if you are a hotel, it is recommended to communicate with franchisees and seek their support and suggestions. after all, they know more about the relevant franchise contracts and regulations.

depending on the specific situation, you may need to combine various suggestions and act cautiously to ensure compliance and protect your rights and interests.