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Chengde Qianlong Liquor Industry Co., Ltd. is one of the top 100 domestic liquor companies. Its predecessor is Qingyuanheng Shaoguo with a history of hundreds of years. Rebuilt in 1956, it mainly produces three series: Bancheng Shaoguo Liquor, Qianlong Zui and Zisa Mingzhu. After more than 50 years of innovation and development, Bancheng Shaoguo Liquor has become a representative of the northern strong-flavor liquor with its unique light and strong aroma and the fact that it does not leave a head after drinking.

In 2005, "Bancheng" was recognized as a well-known trademark in China. In 2006, Bancheng Shaoguo Liquor won the titles of "Chinese Time-honored Brand" and "Chinese Cultural Famous Liquor" from the Ministry of Commerce. Bancheng Shaoguo Liquor, a brand with strong local characteristics and profound cultural heritage, is rapidly going nationwide.

For this reason, Banjoyaki sums up a "little culture". Positioning the brand culture and personality of Bancheng Yaki in the affinity "one-point" culture is conducive to the formation of brand personality and the spread of brand culture.

For example, "The quality of the water is better, the quality of the wine is purer, the age is longer, the aroma of the wine is stronger, and more friends gather together." In the end, it boils down to, "You can drink more Bancheng Shaoguo Wine." By tapping into the rich "one-point" culture, the personality and image of Banjoyaki become more distinct and fuller.