Everyone who likes Adidas knows that there is more than one Adidas trademark, so why are there so many Adidas trademarks?

The origin of the Adidas trademark has a history. As we all know, adidas is an excellent brand in all sports and competitions in the world. The founder of adidas, Adolf Dassler, aimed to provide every athlete with the best sports equipment. To this end, he formulated three guiding principles: 1. Design the best shoes as a must-have for sports games. 2. Protect athletes from injury. 3. Shoes must be durable.

Today, the product range of the adidas brand has gradually expanded, from sports shoes, to clothing and accessories, basketball, football, physical training supplies and so on. In the logo design of adidas clothing and shoes, the Adidas trademark generally uses three flat stripes. Similarly, this logo has become the current official logo of adidas. For many years, the clover Adidas trademark and adidas have been combined into the entire logo design, with three stripes. The leaves represent the Olympic spirit, brand heritage and history, and are connected to the three continents.

In 1949, Adidas used the entire Adidas trademark with three stripes only on their traditional products, becoming a brand trademark of Adidas around the world. In 1972, Adidas used the entire Adidas trademark with clover for the first time. The clovers represent the Olympic spirit and are also the goals that athletes have always pursued. In 1996, adidas chose the centenary of the birth of the modern Olympic Games to commemorate and celebrate the great achievements of the past. Looking to the future, the clover will only appear on the classic series of products, and all other products will use the new three-stripe Adidas trademark. , representing the high-quality connotation and future prospects of the brand.