Brand planning is to enable the company's brand to form an impression in the minds of consumers, thereby establishing a connection between consumers and the company's brand. At the same time, it enhances the company's image and competitiveness. Enhancement plays a big role, so what are the main basic processes of brand planning? Let’s explore it together. 1. Current Situation Analysis The first thing that needs to be done is to analyze and evaluate the current development status and history of the enterprise, to understand the characteristics of the enterprise brand, whether its meaning is positive, whether it has accurate consumer positioning, and the current status and future of the enterprise. development plan, and analyze and summarize existing problems and deficiencies in development. 2. Industry analysis A good brand planning can improve the company's competitiveness and create a perfect corporate image, but it cannot forget to analyze the market environment of the same industry. Therefore, we must analyze what the market environment is like and what improvements and strategies competitors have made in these aspects. 3. Brand strategy There are many kinds of brand strategies. Some can help enterprises improve their competitiveness, while others have no great effect. When choosing a brand strategy, it should be based on the characteristics and actual situation of the enterprise. situation, formulate appropriate development goals and plans, and complete them step by step. 4. Brand planning Brand planning is a more important link in these processes, because the basic process of brand planning contains many links that need to be done. It not only requires investigation and research on the consumer market, positioning the market, but also It requires a very good understanding of the brand, as well as the product's advertising slogan, as well as the brand's spokesperson, trademark and packaging design. 5. Brand management It is also very important to have good management. The management of the brand here mainly involves the design of the brand image, standardizing some of the knowledge used, and also determining the goals of this stage and subdividing them into specifics. Focusing on the small aspects of the product, clarifying the significance of the strategy, and establishing a unified brand design and identification system will make this work process more reasonable and effective. 6. Brand Promotion After completing the brand planning, the last step is brand promotion. This is also very important, because only by being known by the public and recognized by consumers can one's products be sold, thereby improving the company's reputation. image, which in turn brings great benefits to the company. As can be seen from the above, brand planning is mainly to achieve a certain purpose of the company, and then use certain methods and techniques to create a planning plan to serve the company.