The difference between an entity and an online store is: the content of the authorization, including the period of use and responsibilities. The authorization is given to you for physical offline sales, but you cannot sell it online. Otherwise, it is illegal. Trademark The holder has the right to withdraw your authorization.

1. The nature of trademark authorization is different, and the scope of use and protection are also different.

2. Authorization protects the legitimate rights and interests of the brand without harm and always protects the interests of dealers.

According to Article 8 of the "Trademark Law of the People's Republic of China" and the "Implementing Rules of the Trademark Law of the People's Republic of China": the trademark registrant permits a third party to use its registration through the licensor If the trademark is a trademark, the trademark license contract shall contain content that allows the licensee to license a third party to use it or issue a corresponding authorization letter.