Hongling Technology’s answer:

The first point is that reputation determines the value of a trademark.

For ordinary consumers, it has become a consumption habit to choose a product or service provider by identifying product trademarks. For trademark users, good product quality can effectively enhance market reputation, allowing more consumers to purchase their products by recognizing the trademark. Although there are many factors that affect the value of a trademark, and the influence of different factors is different, the reputation of the product is always the most important factor affecting the value of the trademark.

The second point is that operations affect trademark value.

The reputation of a product comes from the manufacturing company, so the overall strength of the company also directly affects the value of the trademark. Usually, trademarks owned by companies that can operate for a long time have higher market value. Companies that have been operating for a long time can survive in the fierce market competition. On the one hand, it shows that the company's products are of high quality, and at the same time, it can adjust its operating ideas in a timely manner according to market changes, allowing the company to operate for a long time.

The third point is that the development of enterprises affects the value of trademarks.

The value of a trademark is usually a variable amount, which continues to change with the development of the enterprise, its age, and market changes. As time goes by, some companies may accumulate a large number of fixed consumer groups and gain widespread market recognition; while other companies may have major problems with product quality, which may damage their brand image and lead to a large number of existing consumers. The loss of area makes the trademark worthless. It may also be that due to difficulties in business operations, the brand cannot continue to be maintained and the value of the trademark is also reduced.

It can be seen from the above points that trademarks are important identifiers of goods, and their performance in the market can reflect the operations of the trademark-owned enterprises. The operating conditions of the enterprise, in turn, affect the market value of the trademark. The two aspects complement each other and influence each other.

Hope to adopt it~