Specific factors that can determine the value of a trademark include: trademark popularity, trademark text and graphic design, time of trademark application, category of goods and services to which the trademark is attached, trademark exclusive rights protection period, and trademark stability. and other factors prescribed by law that determine the value of a trademark.

Legal Basis

Article 7 of the Trademark Law of the People's Republic of China

When applying for registration and use of a trademark, the principle of good faith shall be followed.

Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 8

Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, colors Combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

Article 9

The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

Trademark registrants have the right to indicate "registered trademark" or registered mark.