Burberry is a high-end brand.

Burberry is a British luxury brand, part of the Burberry Group Plc. Its products include: women's clothing, women's accessories, handbags and shoes, men's clothing, men's accessories, Children's clothing, cosmetics, perfumes, watches, household items and gifts, etc.

In 1856, Thomas Burberry founded the Burberry brand. In 1879, the brand founder invented the innovative weatherproof Gabardine fabric (Gabardine), which was waterproof, practical, durable and of high quality. Breathable and lightweight, Burberry had more than 500 directly operated stores worldwide in 2014. On April 23 of the same year, Burberry officially entered Tmall. ?

Brand culture

In 1924, Burberry created another brand logo: Nova Check (a four-color plaid pattern representing the Burberry brand). The original Nova Check only appeared on the lining of the windbreaker. With the development of Burberry, this checkered pattern composed of light brown, bright red and black and white became the core pattern of the Burberry brand. In 1967, Burberry officially registered Nova Check. became a trademark and was subsequently used in other products of the brand.

In 2018, Burberry underwent a transformation and replaced the century-old knight logo with a simple font. The new pattern is based on the "T" and "T" in the name of the brand founder Thomas Burberry. Inspired by "B", the white "B" is interspersed with the orange "T" to form a continuous totem print. This pattern replaced the Nova Check pattern designed in 1924 and was used in the product.

Reference for the above content: Baidu Encyclopedia—Burberry