Main consumer groups: tasteful customers and senior white-collar workers.
Main products: leather shoes and handbags for men and women.
STACCATO originated from an Italian brand, which describes "flowing music" in Italian, implying the rhythmic life in modern cities. Storyturf takes "high quality, uniqueness, fashion and fit" as its design concept, and promises customers three "capabilities": "fashionable style", "comfortable feel" and "reasonable price", and is committed to meeting the needs of young customers and senior white-collar workers who are pursuing fashion.
In Staccato's concept of modern women, 25-35-year-old women are independent and confident in their work, active and enterprising, have frequent social life, have a sense of fashion, and have requirements for every detail of life. With its avant-garde design, excellent quality and excellent service, SCATU is deeply favored by young fashionistas and high-income women, and will provide more suitable shoes for China consumers with its unique brand positioning and fashion pioneer's wearing concept.