the store logo is the symbol of the store, and it is also the concentration of the store culture. It is a trademark representing enterprises and individuals, which can be totems, characters and symbols. The store logo actually means the online sales website, and your personal website links to the store logo, such as Ma Yun's Taobao store sign, which actually applies the store name sign of your facade in reality, that is, the store sign of the physical store. Play a role in identifying and promoting the store, and let consumers remember the company's main body and brand culture through the image logo. Shop logo design is a kind of mass communication symbol composed of special characters or images. Its basic function is to convey information by graphics, show its inherent quality and characteristics, and use it as a communication medium. It draws lessons from and uses the original symbols, and endows them with a higher artistic height. If it is a well-known brand, the store logo on different e-commerce platforms is the same, because it represents the culture and image of this brand.