Douyin is a popular APP of ByteDance. In the early stages of its development, Douyin did not carry out live broadcast business. As the traffic on the Douyin platform increases, ByteDance sets out to reform Douyin’s live broadcast business. More and more merchants choose to sell goods on Douyin, but Douyin cannot obtain e-commerce trademarks. Now ByteDance has applied for the Douyin e-commerce trademark, which means that Douyin will slowly transform from a short video platform into a new software that integrates the short video platform and the e-commerce platform. At the same time, the Douyin platform will also transfer the traffic and popularity of each user into the sales of live broadcasts, and Douyin's million accounts will also carry out live broadcasts to bring goods. Douyin accelerates the completion of software reform

Douyin is not a dedicated live broadcast selling platform. When Douyin first appeared, there was no live broadcast channel. As the traffic of Douyin increases, the live streaming industry is booming, and the Douyin APP gradually changes its development direction. They do not blindly pursue increasing traffic, but instead accelerate the transformation of the software from a short video platform to a live streaming sales platform. Live streaming platforms have become a popular trend, and most anchors have considerable turnover. ByteDance took a fancy to Douyin's strong traffic, so it applied for Douyin's e-commerce trademark. E-commerce live streaming has become a major trend

In recent years, people are not satisfied with purchasing goods through pictures. Major e-commerce platforms have realized this phenomenon, so each platform will carry out live selling projects. Most platforms will sign contracts with anchors with particularly high sales volume, and these anchors will increase the platform's sales and performance. Although most anchors do not make money, the live broadcast selling industry with relatively high turnover has become a popular trend.

To sum up, I think ByteDance’s application for the Douyin e-commerce trademark means that the Douyin platform will undergo tremendous changes. The short video platform that once dominated traffic eventually evolved into a platform for live streaming to sell goods. Whether it is the development of Kuaishou or the reform of Douyin, this reflects the gradual improvement of people’s living standards.