Roewe, Roewe is a car brand under Shanghai Automotive Industry (Group) Corporation. It was launched in October 2006. The automotive technology under this brand comes from Rover, which was previously acquired by SAIC. However, because the right to use the brand "Rover" was bought by Ford Motor Company from BMW, SAIC had to promote its own brand.

The century-old Rover brand was once the banner of the British automobile industry. This "crown jewel" in the world's automobile brand camp has produced classics and won numerous accolades during its development, becoming The well-deserved "godfather of the British automobile industry". The earliest word "Rover" first appeared on a bicycle around 1884, meaning wanderer or navigator. In 1877, John Kemp Starley and William Sutton jointly funded the establishment of the Rover Company and began to study automatic transportation. In 1904, Rover was officially born. This 8-horsepower car was one of the earliest cars designed and manufactured in the UK. It was also the first car with a central chassis in the world. Its epoch-making significance is self-evident.

The name of ROEWE is taken from "the honor of innovation, the majesty of the world". The brand name is a fusion of Chinese and Western, open yet restrained, elegant yet confident, and the logo pattern fully embodies the classic, The noble temperament, the overall image is a combination of Chinese and Western, and contains the connotation of self-confidence, which fully explains SAIC Motor's determination and confidence in independent control and independent innovation, inheriting the world's advanced technology, and reshaping China's international brand. The design of the Roewe brand's trademark pattern fully embodies the classic, noble and intrinsic temperament, and highlights the creative idea of ??integrating traditional Chinese elements with modern composition forms. This maintains a high degree of consistency with the style of its first product that is about to be unveiled to the public. ? Classic shield logo? The overall structure is a stable and firm shield shape, implying the trustworthy and respected quality of its products, as well as SAIC Motor's strong determination and will for independent innovation and international development. ? Color perception? It is composed of three main tones of red, black, and gold. These are the three most classic and connotative colors in China. Red represents the traditional Chinese warmth and joy, gold represents China’s wealth, and black Symbolizes majesty and solemnity. ? The core image? consists of two standing oriental lions. The lion is the king of beasts. In front of the main entrance of Chinese palaces and private mansions, there are majestic stone or copper lions squatting on the left and right respectively. They are majestic, awe-inspiring but inviolable, representing auspiciousness, majesty and solemnity. In Western culture, the lion is also a symbol of kingship and bravery. Its standing posture conveys a sense of rising and explosive power. The double lion pattern uses intuitive and artistic techniques to show the dignity, majesty, and wisdom of a strong man. The double lion pattern uses intuitive artistic techniques to show the nobility, majesty, and wisdom of a strong man. ? Symbol meaning? In the middle of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture. It not only contains the majesty of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country. ? The symbol painted with a modern technique below the pattern is a fusion of the letters "RW", which is the abbreviation of the brand name. At the same time, "RW" also represents lion in ancient Egyptian. In addition, the bottom of the pattern is divided into four symmetrically divided red and black blocks, which implies the mystery of the changes of yin and yang, and represents the corporate will of seeking novelty, change, continuous innovation and transcendence. ?

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