ALPENLIEBE is interpreted as "love in the Alps", which means that it hopes to become a candy that brings love to people.

This concept is still continued in the Chinese market. When people taste the unique taste of the Alps, they also taste the sweetness and romance of life. Even tasting "Alps" is no longer just tasting a kind of food. It tastes like candy.

In 1994, Perfetti Italia invested and established Perfetti Italia (China) Company in Shanghai, and on June 1, 2000, it licensed the company to use its own decoration and some registered trademarks for a fee.

In 1996, "Alpine Milk Candy" from Italy was launched in China. It attracted the attention of countless people with its unique taste and novel packaging.

Flavors include: banana, strawberry, orange, original flavor, lemon, raspberry, mixed flavor, mango, grape, blueberry, etc.