Sevlae inherited the French cultural characteristics of romantic fashion and enjoying life, and combined with the daily outdoor activities of the elite in China, launched the brand style positioning of urban outdoor, providing a kind of out shoes and clothing with aristocratic fashion atmosphere for those urbanites who pursue natural comfort.

With the rise of hiking, the outdoor between professional outdoor and urban outdoor has developed rapidly. Different from the previous concept of outdoor, people are more and more aware of brands that can be worn in various occasions of daily life, comfortable and relaxed, and can adapt to the functionality, personality and durability of urban people wearing outdoor activities on holidays.

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Brand story

Chamonix-Mont Blanc in the Alps lies at the junction of France, Italy and Switzerland. On August 3rd, 1787, a mountaineering team of more than 20 people, led by de Saussure himself and led by Palma, climbed Mont Blanc, which opened the curtain of modern mountaineering. Later, people called mountaineering "alpine sport" and modern mountaineering was born.

Chamonix has also become an ideal place for outdoor sports for more than 200 years. The vegetation of Mont Blanc has obvious vertical culture; The mountains below 800 meters above sea level belong to subtropical evergreen hard forest belt; The 800- 1800-meter plateau is a mixed forest belt dominated by cedars, which symbolizes the promotion of the stalwart, the arrogance and perseverance of ice and snow; It symbolizes the persistence and perseverance of life!

Sevlae brand originated from Mont Blanc, based on alpine cedar, symbolizing indomitable spirit of courage! Explain the outdoor spirit of climbers to conquer nature, challenge themselves and challenge the limits! St. Frye brand was founded in 2008, with modern mountaineering as the introduction and cedar as the image, spreading outdoor spirit in the hearts of modern urbanites.