197 1 Phil knight, the founder of Blue Ribbon Sporting Goods Company, decided to rename the company in order to expand the Asian market and enhance the company's image.
The boss put forward the name of "six dimensions", which the company staff denied. Finally, the boss asked the staff to come up with a better name within 12 hours, otherwise he insisted on using the name "six dimensions". Jeff Johnson, a staff member, used the time difference between the two places to delay thinking, but made no progress.
Jeff Johnson was so tired that he dozed off. In his dream, he met Nike, the goddess who mastered victory in ancient Greek legend. The goddess in the dream inspired him, so he proposed to use Nike as the new name of Blue Ribbon Company, and the boss immediately approved it. 1978, the company's sales exceeded 1 100 million dollars, and Blue Ribbon Company was officially renamed Nike Company.
Nike's famous hook logo was bought by Nike from an Atlanta design student for $35. Now people see the hook-shaped figure is much smaller than the original, but it expresses a stronger sense of speed and excitement.
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Nike logo meaning:
The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.
Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.
People's Network-From Nike to Apple, there is a story behind the trademark.