What is the trademark dispute between Wang Laoji and Jia Duobao?

1. Wang Lao Ji's trademark is Guangyao, which is licensed to Jiaduobao. It expires in 217, and Wang Lao Ji wants to take it back and no longer authorizes it. This is understandable.

2. Wang Laoji's trademark used to be tepid. Jiaduobao invested a lot in advertising and marketing, and the product sales increased a lot, and the brand value increased greatly. This has to be said that Jiaduobao is interesting enough.

3. When Jiaduobao sold Wang Laoji, the marketing used a slogan "I'm afraid of getting angry, drink Wang Laoji". Wang Laoji's packaging is a red can, and a lot of publicity has made the slogan and red can packaging of Wang Laoji products more famous.

4. when Wang laoji's trademark license is about to expire, jiaduobao doesn't want to lose huge commercial interest, and he doesn't want to "squander" his huge investment.

5. So I did some actions, such as publicizing "China sells 7 cans of herbal tea for every 1 cans", "Jiaduobao, the leading red pot herbal tea in China", "The leading red pot herbal tea in China was renamed Jiaduobao" and "The original red pot Wang Laoji was renamed Jiaduobao herbal tea".

dispute over trademark rights of Wang Lao Ji

1. Wang Lao Ji herbal tea was founded by Wang Zebang in Daoguang period of Qing Dynasty (about 183). In 1949, Wang Lao Ji herbal tea was divided into two parts, Guangzhou Wang Lao Ji herbal tea was classified as a state-owned enterprise, and Hong Kong Wang Lao Ji was still controlled and operated by the descendants of Wang Zebang family.

2. Hongdao Group, namely Jiaduobao Company, purchased the trademark right of Wang Laoji from Guangzhou Pharmaceutical Co., Ltd., and began to produce and manage Wang Laoji with Wang Laoji's secret recipe. For more than ten years, Wang Laoji has become a well-known herbal tea brand.

3. At this time, GPHL stood up and said that this trademark was mine. To take it back, Jiaduobao lost the case to GPHL, and began to launch its own herbal tea brand Jiaduobao. In order to enjoy the results of years of operation of Jiaduobao, GPHL also took the opportunity to launch the red pot Wang Laoji, which is actually not the previous Wang Laoji.