● The brand "Yingshi" was founded in 1995. The first product "sleeping bag" came into the market

● In 1999, Yingshi was rated as the only recommended product in baby clothing category by China Consumers Association ● In 24, Yingshi was rated as the leading brand in the same industry in Beijing consumer selection, and Yingshi was rated as the "Top Ten Famous Brands in Children's Wear Industry in China Market" because of its product quality, reputation and service ● In 28. Won the "China Brand Value Champion" ● In 29, Yingshi was appraised by the Expert System Committee (ABAS) and won the honorary certificate of "Asian Famous Brand" ● In 29, Yingshi was awarded the "Top Ten Excellent Recommended Brands" in the baby-care industry in Guangdong Province ● In 21, Yingshi was awarded the "Guangzhou Famous Trademark" by Guangzhou Industrial and Commercial Bureau. Won the "21 Shanghai Shopping Festival-Sales Gold Award" and the "Yingshi" brand was awarded the "Potential Progress Award" honorary certificate by Shanghai Friendship Group Co., Ltd. "Yingshi" in Guangdong maternal and infant industry, Named "Top Ten Independent Brands", Yingshi was awarded "Guangdong Famous Brand Product" by Guangdong Famous Brand Product Evaluation Center

● In 212, Yingshi was awarded "National Quality Inspection and Stable Qualified Product Certificate", Yingshi was awarded "Parents Brand Star" Excellence Award for Household Products, Yingshi was awarded "Most Favorable Brand for Consumers" in the 212 pregnant and baby industry selection activity in the 11th Toys and Consumer Awards. In the competition, "Ying's" knitted baby underwear-robes "and" knitted baby jumpsuit-clams "won the" Silver Award "in the category of clothing and clothing baby products; "Children's suit-crotch garment+washed suspenders pants" won the "Bronze Award" in the category of clothing baby products ● In 213, it was selected as the "Top Ten Children's Wear Brands in China" in the national public selection organized by China Garment Association. In the 12th "Star" Competition for Toys and Baby Products, "Ying's" knitted baby jumpsuit-and clams "won the" Gold Award "in the category of clothing and baby products.

● On March 12, 214, Xiaoxingchen Brand Group officially announced the establishment of the brand group in Shanghai's famous landmark 1933 Laochangfang, and held a joint press conference. Show the four brands of the Group to all walks of life, including "Yingshi YEEHOO" and "PEEKABOO Pickup Bubble", Italian luxury children's wear brand "I PINCO PALLINO" and British century-old baby stroller brand "SILVER CROSS Baby".