is a character trademark.

a graphic trademark consists of a simple graphic, and may not contain any words. Graphics have a wide range of materials, including everything and imaginary things. It can be a landscape painting, portraits, animals and plants and other specific image graphics, or it can be an abstract modeling composition such as some marks and symbols. Graphic trademarks are vivid and easy to remember, which not only has the function of recognition but also gives people the enjoyment of beauty. But the disadvantage is that it is not convenient to call.

word mark refers to a trademark made up of words (Chinese characters, Hanyu Pinyin, minority languages and foreign languages or letters) and numbers. Usually, it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the provisions of Article 8 of the Trademark Law on the combination of six elements of trademarks.