THRASHER (flame trendy brand) is a skateboard brand originating from the streets of San Francisco on the West Coast of the United States. It can be pronounced as "ze, ruai, she". It is also a street brand under the world-renowned skateboard magazine Thrasher Magazine. It was co-founded in 1981 by Fausto Vitello and Kevin Thatcher. Its clothing, skateboards and other different products have unique, hip-hop and casual styles, which are also loved by more and more fashionable people.

The ingenious combination of fire and letters in the THRASHER brand LOGO creates an atmosphere that ignites the audience, attracting the attention of fashionistas from all walks of life, and the reputation of the THRASHER brand also "spreads" like a flame. The charm of the THRASHER brand is that the flame logo can add a powerful aura to anyone who wears it