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Looking for the case of Beijing time-honored brand processing base to promote the industrial cluster formation in the region
Wang Zhihe added a new home to Inner Mongolia prairie

The series of "Wang Zhihe" brand fermented bean curd products, an old Beijing brand, has covered 9% of Beijing consumers' consumption market and expanded to other provinces, cities and overseas markets.

Last year, Wang Zhihe left his new home on the Inner Mongolia prairie. The new factory of Beijing Ershang Wang Zhihe (Erdos) Tianjiao Food Co., Ltd., invested by Wang Zhihe Company and Tianjiao Company of Erdos City, Inner Mongolia Autonomous Region, was officially completed.

After Wang Zhihe entered Inner Mongolia this time, it changed the image of "the king of soy sauce and tofu", and combined with the local specialty Hippophae rhamnoides, it introduced green condiments such as seabuckthorn soy sauce and seabuckthorn vinegar. In the first phase of the project, seabuckthorn vinegar, soy sauce, leaf tea and bean curd were produced, with an annual output value of 84 million yuan and a profit of 12.6 million yuan. The second phase will produce middle and high-grade products such as seabuckthorn oil, acetic acid beverage and cosmetics, with an annual output value of 1.5 billion yuan and a profit of 26.8 million yuan; The third phase will produce high-grade products such as seabuckthorn drugs and seabuckthorn SOD, with an annual output value of 9.4 billion yuan and a profit of 69.68 million yuan.

The reappearance of "Beijing Eight Pieces" gift box in Daoxiang Village

Daoxiang Village in Beijing is the first company in Beijing to produce and operate Nanwei food, and it is also a time-honored food enterprise in China. Today, Daoxiang Village has developed into a scale of 22 direct stores and 24 franchise stores, a food distribution center, a 67,-square-meter central factory and a 4,-square-meter raw material processing base, producing more than 4 varieties in 12 series, including Chinese and western cakes, cooked food, quick-frozen food and snack food, with an annual sales income of 7 million yuan.

This year, Daoxiang Village re-launched the "Beijing Eight Pieces" gift box that has disappeared in Beijing for more than 5 years. Paper-packed pastry boxes with red flowers and green backgrounds are tied with paper ropes and attached with red "tickets". The pastry boxes are filled with salt and pepper cakes, Taishi cakes, Bai Saqima, jujube crisp and cakes printed with blessings, blessings, longevity and happiness.

Wu Yutai founded the Tea Culture Exhibition Hall

Wu Yutai Tea House, an old Beijing brand, was founded in 1887 (13th year of Guangxu reign). Wuyutai Tea House has more than 14 chain stores, a distribution center, a tea culture exhibition hall, a tea performance team and two tea houses. The chain stores are currently distributed in Beijing, Tianjin and large and medium-sized cities in North China, and the number of stores ranks first in the same industry in China, with annual sales exceeding 2 million yuan and economic benefits among the best in the industry.

In September p>21, Wu Yutai founded the only tea culture exhibition hall in China at that time.

In late September this year, Beijing International Tea City and Tea Palace, located at the southernmost tip of maliandao, the first street of Beijing Tea, will open their doors to welcome guests. The time-honored brand "Wu Yutai" will also show the elegance of a century-old shop and the profound tea culture in China.

Zhang Yiyuan builds green tea base

Beijing Zhang Yiyuan Tea Co., Ltd. has a history of more than 1 years. In 1993, Zhang Yiyuan was named "China Time-honored Brand" by the Ministry of Internal Trade. In 1994, "Zhang Yiyuan" first built a natural pollution-free tea base in Fujian, covering an area of more than 1, mu, specializing in producing its own products and ensuring the quality of tea from the source.

In p>22, Zhang Yiyuan invested 3 million yuan to establish Zhang Yiyuan Beverage Co., Ltd. in Tongzhou District, and established a fully enclosed automatic production line and advanced instrument testing equipment to produce tea drinks, juice drinks and drinking water, with an annual production capacity of 1 million tons. In 25, Zhang Yiyuan took the lead in becoming the first A-level enterprise in China to pass QS certification.

Yueshengzhai expands innovative channels

"Yueshengzhai" was founded in the 4th year of Qingganlong (1775) and enjoys a good reputation in Beijing for producing halal meat products such as spiced beef sauce and spiced mutton in summer.

In recent years, "Yueshengzhai" has become the principle of enterprise development with "taking the road of marketization and seeking benefits from service". In addition to the traditional channels of stable operation, we will continue to expand the development of innovative channels, such as winning by quality in aviation and railways, and actively marching into supermarkets to serve Beijing and face the whole country, and weaving marketing networks from point to point. "Yueshengzhai" also invested in building a new factory in Huairou, Beijing, and advanced technology and equipment made preliminary preparations for the export of halal food.

In p>25, Yueshengzhai, a time-honored Chinese brand, launched Muslim moon cakes with ethnic characteristics. Yueshengzhai Company has successively developed new Chinese and western products such as Muslim moon cake, Muslim beef, braised beef tendon, beef sausage, chicken sausage and beef sandwich.

Quanjude actively creates new dishes

Quanjude, which is famous for its "hanging roast duck", has now become one of the largest catering groups in China.

in more than a hundred years, quanjude cuisine has been innovated and developed continuously, forming a quanjude cuisine with the unique quanjude roast duck as the leading factor, which integrates "quanjude duck mat" and more than 4 special dishes, and is loved by foreign heads of state, government officials, people from all walks of life and tourists at home and abroad, and has become a fine food culture of the Chinese nation.

last month, quanjude roast duck group launched several innovative dishes, including "ping pong racket with duck liver sauce", tennis salad, discus mushroom, theme platter, ping pong duck liver sauce, "golden golf dragon and phoenix ball" and so on, which were well received by the public.

Liubiju went abroad

Liubiju pickles have a history of more than 45 years. After years of accumulation and development, Liubiju has now become the largest professional pickles production enterprise in China. In actual production, Liubiju has continuously increased its scientific and technological content, actively developed marketable new products, and successively developed low-salt and low-sugar products such as pumpkin series, lettuce series and cucumber series. In order to increase the development potential of the enterprise, we also actively broadened our business ideas, worked hard outside pickles, and developed new products such as colorful sauces and hot pot seasonings, which were very popular after being put on the market.

In the past two years, the products of Liubiju have also gone abroad and have been exported to the United States, Australia, New Zealand, Japan and other countries. The trademark of Liubiju has been registered in the United States, Australia, Japan, Singapore, Malaysia, Thailand, China and Hongkong, and the procedures are in progress.

Tianfuhao franchise stores expand sales channels

Beijing Tianfuhao Food Co., Ltd. is a time-honored Chinese enterprise with a history of nearly 27 years. The "sauce elbow" produced by Tianfu is famous in Beijing for its characteristics of "fat but not greasy, thin but not firewood, irrecoverable skin and mellow aroma". Its sauce elbow and sauce meat were once the tribute of Qing dynasty.

In p>22, 24 and 26, the Chinese and Western cooked meat products produced by Tianfu were rated as "Beijing Famous Brand Products" by Beijing Bureau of Quality and Technical Supervision and Beijing Economic Commission for three consecutive years.

Tianfuhao now produces more than 7 kinds of Chinese and Western products, which have been sold to Handan, Taiyuan, Tangshan, Langfang, Baoding, Chengde, Shijiazhuang and other regions.

Cheap Square was selected into the intangible cultural heritage list

Cheap Square Roast Duck Restaurant is a famous "time-honored Chinese restaurant" in Beijing, with a history of nearly 6 years.

The brand name "Cheap Square" contains the business philosophy of "convenience and pleasant, value for money", and forms the characteristics of dishes based on braised roast duck and Shandong cuisine. Roast duck is crispy outside and tender inside, delicious and enjoys a high reputation. Because there is no open flame in the roasting process of braised roast duck, it is called "green roast duck" by modern people.

in July this year, it was included in the second batch of municipal intangible cultural heritage list. Cheap Square Group's "steamed dumplings-making skills", "Yi tiaolong Muslim instant-boiled mutton skills" and "Beijing bean sauce custom" entered the list.