Trademark rejection review refers to that after a trademark applied for registration is rejected by the Trademark Office, the applicant refuses to accept the reasons and legal basis for rejection by the Trademark Office and applies to the Trademark Review and Adjudication Board for review. The conclusion of the trademark office's examination of the registration application is related to whether a trademark can be approved for registration and, to a certain extent, whether the trademark right can be established.

Legal basis: Article 36 of the Trademark Law of People's Republic of China (PRC).

If, at the expiration of the statutory time limit, the party concerned does not apply for a review of the decision made by the Trademark Office to reject the application or not to register, or does not bring a lawsuit to the people's court against the review decision made by the Trademark Review and Adjudication Board, the decision to reject the application or not to register or the review decision will take effect. For a trademark approved for registration after the objection is not established after examination, the time for the applicant to obtain the exclusive right to use the trademark shall be counted from the date of expiration of the three-month preliminary examination and approval announcement. From the date of expiration of the trademark announcement to the date of the decision to approve the registration, there is no retrospective effect on the use of the same or similar logo with the trademark by others on the same or similar goods; However, the losses caused by users' malice to trademark registrants shall be compensated.