In the 50 years since the founding of the People’s Republic of China, especially since the reform and opening up in 1978, Zhenlong Town has given full play to its geographical and popular advantages, continuously strengthened infrastructure construction, carried out comprehensive agricultural development, strengthened external introduction and internal cooperation, and developed The export-oriented economy has brought historic changes to the hometown of litchis, radiating vitality and achieving brilliant results in the construction of two civilizations. In 1998, the town's total social output value reached 730 million yuan, an increase of 500 times over 1949, with an average annual growth rate of 13.5%, an increase of 68 times over 1978, and an average annual growth rate of 23.4%; the total industrial and agricultural output value was 594.22 million yuan, an increase over 1949 188 times, an average annual growth of 11.3%, an increase of 41 times over 1978, an average annual growth of 20.4%; fiscal revenue of 11.78 million yuan, an increase of 535 times over 1949, an average annual growth of 13.7%, an increase of 25 times over 1978, an average annual increased by 17.9%; the ratio of the three major industries was optimized from 65:7.8:27.2 in the early days of the founding of the People's Republic of China to 12.6:69.3:18.1; a new national economic system with industry as the leading role and coordinated development of the three major industries has initially been formed. "Zhenlong Red Onion" is a brand developed in Huizhou City in recent years. In recent years, Zhenlong Town, centered on Gaotian, Jinglong, Daguang, Tangjiao and other villages, has planted red onions in a large area. There are nearly 200 large planting households all year round. The whole town has a planting area of ??more than 5,000 acres. It is the successor of our town. "Zhenlong Lychee" has become another pillar industry of economic development and a new economic growth point. The radiation has driven Zhangxin Village, Pingtan Town, Tangxian Village, Lilin Town, Huicheng District, Chenghai Village, Chenjiang Street and other surrounding areas to exceed 10,000 acres. Every day, more than 30 tons of red onions are continuously sold from Zhenlong Town to Dongguan, Shenzhen, Hong Kong and Macao, accounting for 89% of the sales of red onions in Zhenlong and nearby surrounding areas. The "Zhenlong Red Onions" effect has initially formed, becoming Guangdong's first red onion market. It is one of the largest shallot production bases in the province after Guangzhou Shuili and Nanhai Xiqiao.

The famous high-quality lychee varieties such as "Nuomi Ci" and "Guiwei" are well-known. In 2003, Zhenlong successfully registered the "Zhenlong" brand lychee trademark in the Commodity Bureau of the State Administration for Industry and Commerce. In 2004 , Zhenlong was awarded the honorary title of "Litchi Hometown" by Huizhou City.

1. The history and current situation of lychee planting in Zhenlong

The lychee planting industry in Zhenlong is said to have a history of at least two hundred years. The large-scale development occurred in the late 1980s. In 1989, businessman Zhang Zhenpeng was the first to come to Zhenlong to contract for large-scale lychee planting in mountainous areas. After that, many people from other places also contracted mountainous areas to develop the fruit growing industry in Zhenlong. So far, Zhenlong has 34 fruit farms of various sizes, with a planting area of ??more than 42,000 acres, including more than 35,000 acres of lychees, and more than 90% of them are excellent varieties. In the vast rural areas of Zhenlong, lychees are grown in every household, forming the unique characteristics of the town and establishing its reputation as the hometown of lychees.

2. Superior environment creates high-quality lychees

The development of Zhenlong's lychee planting industry benefits from three major factors: weather, location, and people. Tianshishi Zhenlong is located in Huizhou and has a humid subtropical monsoon climate. The town has a mild climate throughout the year, sufficient sunshine, an average temperature of 21.8°C, and abundant rainfall. The average annual rainfall is 1800-2000 ml, which is particularly suitable for the growth of lychees; the geographical location is Zhenlong Mountain has beautiful water, fresh air, and many slopes. The mountain forest area accounts for 60% of the town's total area. Zhenlong lychees are mostly planted on the slopes. There are 14,000 acres of mountainous areas with a slope below 25. In terms of sunshine and humidity, They all have considerable advantages, and the soil contains a variety of minerals suitable for the growth of lychees, making them delicious and sweet in color and famous all over the country; Renhe, firstly, the party and the government attach great importance to and actively guide them, and secondly, the people of Zhenlong rely on Their own diligence and simplicity, working quietly, and constantly focusing on improving output and quality have ultimately created the reputation of the hometown of lychees.

3. Characteristics of Zhenlong lychees

Zhenlong lychees are full of color and aroma. They are also popular among consumers because of their good quality and high grade. Among them, they are of high quality. It is famous overseas for its "Nuomizi" and "Guiwei". Zhenlong lychees are like Danxia in color, have thick flesh and small core, are sweet but not greasy, and have an excellent taste. They are delicious, the juice does not splash out when the lychee shell is peeled off, and the flesh is dry and bright white. It is favored by merchants from all over the world. Therefore, even if the price is slightly higher, the sales are still very good, and there is a large market across the country. Zhenlong lychees have become a famous brand product in lychees and a treasure among the best fruits in Lingnan. They are selected by the Huizhou Municipal Government every year for central leaders to taste, and have won many praises.

4. Association + Farmers: Creating the Road to Litchi Industrialization

As early as 1999, Zhenlong Town cooperated with the Litchi Research Center of South China Agricultural University to develop the famous and high-quality products Nuomi Ci and Gui The flavor was made into fresh-keeping products and airlifted to the Kunming World Expo in Yunnan for display. Merchants from all over the world got to know "Zhenlong lychees"; at the same time, with the vigorous promotion of the town committee and the town government, the lychee production in Zhenlong Town was formed. The association is directly led by the town people's government, with lychee professional households as the main body, relying on universities and research institutions, and a professional association that voluntarily participates in scientific and technological personnel, lychee plantation professional households, and large marketing households. The association gives full play to the role of lychee production and service stations, vigorously advocates fruit farmers to increase their awareness of quality products, and strives to create high-quality Zhenlong lychees. Under the advocacy of the association, fruit farmers have fully resumed the cultivation of fine and pure varieties, implemented organic fertilizer cultivation, strictly controlled the use of chemical fertilizers, and eliminated chemical hormones and residual pesticides from showing up in lychees. Establish a product quality and safety testing system to enable Zhenlong lychees to meet the national requirements for pollution-free agricultural products and green food, and to be in line with the international market. Under effective management and production, the enthusiasm of fruit farmers in the town has been greatly stimulated, the fruit planting area has continued to expand, and the output has continued to increase, promoting the scale and commercialization of agricultural production. It has greatly promoted the economic development of Zhenlong and improved people's living standards. In terms of industrial development, Zhenlong currently has three large-scale industrial parks, Wanxing, Longxiang and Wanli, with more than 300 companies settled in the town. Currently, Zhenlong Town is consolidating and revitalizing the land in the industrial park, and has successfully introduced 20 large-scale garment companies to Longxiang Industrial Zone, striving to build Zhenlong into a garment industry base within three years. The development of industrialization has driven the development of urbanization. Zhenlong Town has vigorously promoted the urbanization process and invested nearly 80 million yuan to improve roads, traffic, street lights, greening, sewage, drinking water and other facilities, further optimizing the living environment, significantly improving people's lives, and achieving a leapfrog economy in the town. development. In 2008, Zhenlong Town achieved a total industrial and agricultural output value of 1.98 billion yuan, including a total agricultural output value of 150 million yuan, a total industrial output value of 1.83 billion yuan, fixed asset investment of 539 million yuan, fiscal and tax revenue of 79.66 million yuan, electricity consumption of 220 million kilowatt hours, and people The average income is 7,305 yuan. In 2009, the GDP was 1.006 billion yuan, a year-on-year increase of 13.5%; the total industrial and agricultural output value was 2.523 billion yuan, an increase of 27.19%; the industrial added value was 634 million yuan, a year-on-year increase of 14.5%; the fixed asset investment was 768 million yuan, an increase of 4.26% %; state and local tax revenue was 91.97 million yuan, a year-on-year increase of 15.5%; bank and credit cooperative deposits were 942 million yuan, a year-on-year increase of 23%; electricity consumption was 254.78 million kilowatt hours, a year-on-year increase of 6.8%; per capita net income was 8,332 yuan.