We usually know that there is trademark registration and trademark transfer, but not many people know about trademark authorization. So what is trademark authorization?

Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. Trademark authorization is divided into two types based on source. The first is the authorization of big-name trademarks, which can be used for OEM sales or to open exclusive stores or exclusive stores on corresponding online platforms. The second type is ordinary trademark authorization, which is mainly used to enter online sales platforms. Through the act of authorizing the use of trademarks, trademark owners can ensure that others can legally use their trademarks without giving up trademark rights, and can obtain more cooperation opportunities and benefits through trademark licensing.

The authorized person engages in business activities according to the contract (usually producing, selling a certain product or providing a certain service), and pays the corresponding fees to the licensor; at the same time, the licensor provides personnel training and organizational design , guidance and assistance in operations and management.

What are the benefits of buying a trademark license?

1. Trademarks can help companies’ products gain instant recognition from consumers.

2. Combining the popularity of the trademark can bring higher prices and sales than the original, and bring more profits to the company.

3. Maintain the market position and popularity of this trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers.

4. A simple and easy-to-remember brand trademark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.

5. The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., and use a good business model to drive the development of the company's own products.

Trademark authorization process

If you entrust a trademark agency to handle the filing of a trademark license contract, the applicant can voluntarily choose any nationally recognized trademark agency to handle it.

1. Premise: After negotiation, both parties to the trademark authorization will determine the period of use, price and other contents and sign a formal contract.

2. Materials: Before filing with the local competent authority, materials must be prepared as required, including: (1) Trademark registration certificate; (2) Business licenses and identity documents of both licensing parties; (3) Trademark authorization use contract; (4) Registration application; (5) If entrusting another person or institution to act as an agent, a certificate of entrustment stamped with an official seal is also required.

3. Filing: Within 3 months after signing the contract, the user will go to the competent department to complete the filing, and if it passes the review, it will be reported to the Trademark Office for approval. The whole process will take about 1 month.