first, the brand name, the brand name determines the brand's self-propagation power and brand recognition. A brand name is very important, it is the facade of an enterprise's goods, and it is also the weight for the appreciation of the intangible assets of the enterprise.

second, the categories of trademarks, the more and more complete the categories of trademarks, the different values of trademarks.

third, the brand value of trademarks. Some ready-made trademarks have a certain popularity. The higher the brand value, the more expensive the trademark price.

fourth, the holder's quotation, some people have different evaluation of the value of the trademark, so the holder's quotation also determines the price of the trademark.

the price of a common trademark is about 2,-5,, some are about 5,-1,, and some are hundreds of thousands to millions.