In 1995, Yunnan Yuxi Tianxin Food Co., Ltd. was established.
in p>1998, the company successfully launched the "eighteen eccentrics in Yunnan" series products.
in may p>23, the company launched "maoduoli" sour horn cake. A snack food in Yunnan, which was born of bird flu, a local product with the humble sour horn in the dry-hot valley of Yunnan as raw material, and a group of Yuxi people who are simple and brave and persistent, with the passion of starting a business and the beautiful dreams of Yunnan people, have combined the most original ingredients in Yunnan with the most romantic customs and customs, created the brand of Maoduoli with Yunnan characteristics, and created a new version of food brand myth in Yunnan. In 24, it passed the green food certification in July 24; Maoduoli walked out of Yunnan and headed southwest.
in p>28, the research and development of passion fruit pie, which lasted for more than a year, was settled, and it was unveiled in November with the expectation and attention of everyone. In the same year, "Maoduoli" was awarded as "Famous Trademark of Yunnan Province"
In p>29, the company acquired 65 mu of land from Yuxi Municipal Government to expand the new factory building, and the project started construction in Yuxi Jiulong High-tech Zone in 21.
In p>21, the "Maoduoli" series of green snack food development projects were included in the national "Spark Plan" project.
In May p>211, Mao Duoli held a new product launch conference in Chengdu, the capital of southwest China, and Mao Duoli's "Idle Mouth, Extremely Dangerous" series products went on the market.
on February 9, 212, the company registered Yunnan maoduoli sour horn development co., ltd. in Xinping.
in 212, Yunnan maoduoli group food co., ltd., Yunnan Yuxi Tianxin food co., ltd., Yunnan maoduoli sour horn development co., ltd. and Yuxi Yubo trading co., ltd. were successfully established as Yunnan maoduoli group. In 212, the company was awarded as "Yunnan Agricultural Products Deep Processing Science and Technology Enterprise".
in p>212, while the group company was successfully established and moved to the industrial park in Yuxi Jiulong High-tech Zone, the development of Kunming Branch also entered a new stage. The company purchased a modern new office in the first city of South Asia, and moved in May.
At 1: 3 on July 29th, 212, everyone in Maoduoli remembered this special moment. In front of the newly-built office building of Maoduoli Group, nine representatives of Maoduoli Group held red scissors in their hands, and in the eyes of everyone in Maoduoli, a historic move cut the red silk, as if they had also cut a historical breakpoint.
In p>212, the series products of "Maoduoli" flower gear konjac flower pie were successfully launched.
In 213, the market network of "Maoduoli" covered the whole country
In 213, with the establishment of the e-commerce department of Maoduoli, we made Maoduoli spread to every city in China through modern electronic information channels.
In p>213, the old Yunnan style products of "Maoduoli" and the strong acid sour horn cake of "Maoduoli" were listed one after another. Diversified "Maoduoli" series products meet the different needs of consumers. In 213, we expanded our base and factory building on the original basis. At present, the modern fruit and vegetable processing production line of Maoduoli has been completed, the second phase of the production line with an annual output of 2, tons of Maoduoli is under construction, and the Maoduoli Suanjiao Base has thrived under the care of Maoduoli people ...
In January 214, the trademark of "Maoduoli" was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce.
In the fierce battle field of snack food, Maoduoli has changed from the original product promotion of beating drums and singing folk songs to the modern virus marketing of quick success and instant benefit, and its packaging color has changed from the most popular snack food, big red and purple, to plain noodles on a white background, to elegant and plain, and its product concept has changed from the original Yunnan native product to the series of "decompression" and "gagging" launched out of Yunnan, and then to the "Yunnan ethnic customs" again, and its product form has also changed from sour angle. The most impressive thing is that the advertisements have changed their faces in just a few years, from "the pure girl of the Dai family riding an elephant in the green ocean of the tropical rain forest" to "decompression", "out of tune" and "gagging" advertisements that unload the national style, and then return to the "old Yunnan style" with strong Yunnan flavor. In the process of repeated adjustments, disputes and even doubts, and in the siege of snack foods at home and abroad, Mao Duoli saved the day again and again in the crisis, and became a "dark horse" in the snack food industry in China.
From Yunnan's beginning to stepping out of the province, and then to launching an impact on the national market, Mao Duoli has received special attention from obscurity. After he left the Yunnan market, every action of Mao Duoli attracted countless eyes, and also attracted various suspicions and even criticisms. The decision-makers in Maoduoli have no more reaction to this. They should push new products, build bases, break into the market, and beat drums as usual. They know that they don't lack products, ideas and dreams. What they need is time, perseverance and a detached attitude.
In February, 212, the company registered and established Yunnan Maoduoli Suanjiao Development Co., Ltd. to transform four barren hills in Mosha, and has planted 3, high-quality Suanjiao saplings, which are expected to bear fruit one after another in five years.
in may p>212, the company invested a lot of money to build a modern office building integrating product research and development, production and sales in Yuxi jiulongchi industrial park. the brand-new advanced equipment, first-class laboratory and spacious office environment gave the company a brand-new image.
In p>213, the enterprise set up the e-commerce department, and the two brands of "Maoduoli" and "Flower Gear" successfully settled in many business platforms such as JD.COM Mall, No.1 Supermarket, Dangdang.com, Amazon Mall, Gome Online Mall, Suning.cn, QQ Mall and China Construction Bank. Maoduoli is no longer confined to the southwest corner, but spread all over the country. At the same time, "Maoduoli" old-school Yunnan style products and "Maoduoli" strong acid sour horn cakes have been listed one after another. Enterprises continue to expand their bases and factories on the original basis. Maoduoli modern fruit and vegetable processing production line has been completed, and the second phase of Maoduoli production line with an annual output of 2, tons is under construction.
in January, 214, the Trademark Office of the State Administration for Industry and Commerce recognized the "Maoduoli" trademark as a well-known trademark in China in the 29th category of "dried fruits and candied fruits" with (214) Trademark Yizi No.39. Maoduoli has gone from a native product in Yunnan to the most edible business card in Yunnan, from a little-known ordinary product to a "big brother" in the sour horn industry, and then from a famous trademark in Yunnan Province to a well-known trademark in China. After realizing their "Yunnan Dream", Maoduoli people are stepping into their "Chinese Dream" step by step.