Shahe Tequ is a specialty of Jieshou City, Fuyang City, Anhui Province. Shahe Tequ embodies the brewing technology of Shahe Liquor Industry for more than 50 years. It is a top-quality wine with transparent color and aroma, rich cellar aroma, sweet and refreshing taste, and long aftertaste. It is a typical representative of strong-flavor liquor.
Anhui Shahe Wine Co., Ltd. is located in Jieshou City, Anhui Province, with a registered capital of 66 million yuan. It was established in 1949 and was developed on the basis of Shahe Winery. As the base of China Oriental Winemaking, it currently has A large-scale winemaking ecological park covering an area of ??more than 1,000 acres, more than 13,000 old cellars, and more than 50 large wine storage tanks. It reserves more than 4,000 liters of high-quality original wine that is more than 10 years old. The lowest vintage of the original wine in the existing wine warehouse is 7 years old. For a long time, the company's annual production capacity has reached more than 200,000 liters.
Shahe Distillery, like Maotai, Wuliangye and other well-established famous liquor companies, existed as a private distillery before 1949. After Jieshou was liberated in 1949, the government confiscated private distilleries and implemented state-run liquor operations. At the end of 1950, scattered distilleries were merged to build a distillery, and Shahe's reputation initially rose. At the end of 1951, Shahe Winery was placed under the jurisdiction of the Provincial Department of Industry and became one of the few key provincial enterprises directly under the Anhui Provincial Government. In 1996, the sales revenue exceeded RMB 800 million, and the profits and taxes paid exceeded RMB 100 million, making it one of the "500 Best Economically Profitable Industrial Enterprises in China". Its products are sold well in more than 20 provinces and cities including Anhui, Jiangsu, and Henan, and has become an Anhui Province enterprise. A liquor company second only to Gujing Group in China.
Professor Qin Hanzhang, a leading figure in the Chinese wine industry, a famous liquor expert, and the first director of the China Food Fermentation Industry Research Institute, once inspected the Shahe wine industry and wrote an admiring sentence: "There are many famous wines in Anhui, but Shahe alone is the king." . In November 2007, famous Chinese liquor experts Zeng Zuxun and Hu Yongsong visited the winery, tasted Shahe's fine wines, and highly praised Shahe Tequ's new products. In 2008, the Shahe brand was recognized by the state as a "China Famous Trademark".
In 2010, Wanshili Group, a large and well-known national enterprise, successfully controlled Shahe Winery, providing a solid capital backing for the development of Shahe Winery. The local government also regarded Shahe Winery as an important city brand. At the same time, under the leadership of general manager Jiang Jie, the Shahe brand identity was comprehensively upgraded, Taiwanese singer Jiang Yuheng was hired as Shahe brand image spokesperson, the product structure was optimized and adjusted, and the Shahe King Business Department and Shahe Tequ were established. The strategic measures of the Business Department and Shahe Fengtan Vintage Wine Business Department strengthen the efficient allocation of resources and promote the orderly development of the company from low-end to mid-to-high-end.