KFC is owned by Yum Brands. Yum Brands is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world. It owns world-renowned catering brands such as KFC, Pizza Hut, Taco Bell (which has ceased operations in China in October 2007), and Dongfang Jibai (Chinese catering). It is famous in the fields of chicken, pizza, Mexican-style food and seafood catering respectively. Ranked first in the world. KFC has formed a strategic alliance with Pepsi-Cola, and restaurants regularly sell carbonated drinks provided by Pepsi-Cola (except in some countries, such as Japan and South Korea, where KFC sells Coca-Cola). KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with comprehensive training, welfare guarantees and development plans to maximize the potential of each employee. It is for this reason that more and more employees Many outstanding young partners came to KFC because of its reputation. As one of the largest and most successful fast food chains in the world, one of the secrets of KFC's success is to always open its doors to young people who are full of energy and have the courage to challenge themselves, and focus on employee training to encourage employees and KFC*** Grow together. KFC's success stems from the concerted efforts of nearly 900,000 employees around the world. Across the world, KFC always puts the needs of customers first, so that customers can enjoy the most friendly first-class service and dining environment while enjoying a variety of high-quality meals. In every corner of the world, in every city in China, we will often see the smiling face of an old man, with a gray beard, a white suit, and black glasses. He is always dressed like this, with this smile, which is probably the most beautiful smile in the world. The famous and most expensive smile, because this amiable old man is the sign and logo of the famous fast food chain "KFC" - Colonel Harland Sanders, of course, the creator of this famous brand. Today we eat fried food at KFC Chicken was invented by Sanders. From the original street shop to today's food empire, Sanders has gone through a bumpy entrepreneurial road. Harlan Sanders was born on September 9, 1890, in a farm near Henryville, Indiana, USA. The family is not very wealthy, but they are still doing well. However, when he was 6 years old, his father passed away, leaving his mother and three children to live a difficult life. In order to make a living, my mother had to take on many jobs outside. During the day, she had to go to the food factory to peel potatoes, and at night she continued to sew clothes for others. Naturally, she had no time to take care of the young children. As the eldest, Sanders shouldered the responsibility of taking care of them. Brothers and sisters share the important responsibility of mother. During the day, his mother was not at home, so little Sanders had to cook by himself. One year later, he learned to cook 20 dishes and became a well-known cooking expert. When he was 12 years old, his mother remarried, but the relationship between Sanders and his stepfather was not very good. When he was in sixth grade, he no longer wanted to study. The air at home was so stuffy that Sanders decided to go to work and change his environment. . He came to work on a farm in Greenwood. Although it was hard work, he could still maintain his personal food and clothing. Since then, he has changed countless kinds of jobs. He has tried almost any job. He has worked as a painter, a firefighter, sold insurance, and served as a soldier for a while. Later, he also obtained a correspondence law degree, which enabled him to work in the field of law. Sheriff of Little Rock, Kansas for a time. When he was 40 years old, Sanders came to Kentucky and opened a Kebin gas station. Because there were many customers coming and going to refuel, and seeing the hungry faces of these people who had traveled long distances, Sanders had an idea, why did I Why not make some convenience food to meet the needs of these people? Moreover, his craftsmanship is already good, and his wife and children often praise him. As soon as he thought of it, he cooked some daily meals in the small kitchen of the gas station to attract customers. During this period, Sanders launched his own specialty food, which was the prototype of the later world-famous Kentucky Fried Chicken. Due to its delicious and unique taste, the fried chicken soon received a warm welcome. Guests praised it and even some People come here not to refuel, but to eat the fried chicken from Kebin Gas Station.

In this way, Colonel Sanders started his second business. He took a pressure cooker and a 50-pound bucket of ingredients and drove his old Ford on the road. Wearing a white suit and a black bow tie, the white-haired colonel, dressed like a Southern gentleman, stopped at the door of every restaurant from Kentucky to Ohio, selling the secret recipe for fried chicken and asking for a fried chicken performance for the boss and the clerk. If they like fried chicken, sell them a franchise, provide the ingredients, and teach them how to fry it. At first, no one believed him. The restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sanders' publicity work was very difficult. For two years, he was rejected 1,009 times. Finally, when he walked into a restaurant for the 1,010th time, he got an "Okay" answer. When there is one person, there will be a second person. With Sanders's persistence, his idea was finally accepted by more and more people. In 1952, the first authorized KFC restaurant was established in Salt Lake City, which was the beginning of catering franchises in the world. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada. In 1955, Colonel Sanders' KFC Co., Ltd. was officially established. At the same time, he accepted an invitation to appear on a talk show on a Colorado television station. Since he was busy at work all day long, he had to find the only clean suit - a white palm suit, put on the black-rimmed eyes he had worn for many years, and appeared in front of the public. The image of a veteran Southern colonel cooking fried chicken soon attracted many reporters and TV hosts. The 70-year-old Sanders was surrounded by people clamoring to cooperate with him, and restaurant representatives who wanted to buy franchises were still swarming. And arrived. To this end, he built a school and asked these restaurant owners to come to KFC to learn how to operate a franchised fried chicken restaurant. In 1964, an investment group composed of John Brown, a 29-year-old young lawyer, and Jack Massey, a 60-year-old capitalist, were deeply moved by Sandoz's business. They wanted to purchase the project for US$2 million. The career was a considerable sum at the time. Although he was extremely reluctant to part with it, considering that he was already 74 years old, Sanders agreed and left the next career to the next generation. The Forever Image of KFC In everyone's eyes, retired Sanders should take a good rest, but this tireless old man has started another job. Since appearing on TV, his look has become KFC's unique registered trademark. When people see him, they will naturally think of Colonel Sanders' legendary experience and his always smiling appearance. For this reason, Sanders often joked: "My smile is the best trademark." Although he sold all the exclusive rights, considering his huge reputation, these new owners paid Sanders a lifetime salary. , asked him to continue to serve as the spokesman for KFC Fried Chicken and promote it extensively. With the joining of enterprising new managers and the rapid development of the American fast food industry, Kentucky Fried Chicken has developed at an alarming rate. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. In the same year, nearly 1,000 new stores were opened, most of which were franchised. In 1971, with the colonel's approval, Brown and Massey sold this potentially promising business to Huberline. At this time, KFC's annual turnover had exceeded US$200 million. Although KFC's business has changed hands and changed since then, the franchise method has not changed. Although there are more and more ingredients for fried chicken, it will always be based on the most classic 11 ingredients. Of course, its The image will always be that of Colonel Sanders, who is dressed in a white suit, has white hair, wears black-rimmed glasses, and is always smiling. Sanders' life is a typical American legend. He worked in various jobs, but he found the starting point of his career in the catering industry at the age of 40. After experiencing setbacks, he made a comeback at the age of 66. , recreated another glory. With his "franchise", KFC today is the largest fried chicken chain group in the world.

It can be said that Sanders devoted his whole life to KFC. Shortly before his death at the age of 90, Sanders traveled 250,000 miles every year to promote KFC fried chicken. His age and wealth did not affect his enthusiasm for work, and he still worked tirelessly to run his business. When people asked him why he still worked so diligently, Sanders replied: "More people get rusty from idleness than from exhaustion. If I ever get rusty from idleness, I will go to hell." In 1980, because Colonel Sanders died of leukemia at the age of 90. His body was laid in state at the State House. Although he left, the fried chicken business he founded has brought eternal charm to Kentucky. People may not know the geographical state of Kentucky in the United States, but they cannot help but know the name of Kentucky Fried Chicken. With a chicken, he changed people's eating world.