Jinchuang covered electrode Group was established in 1998, and its brands include Jinchuang, Sifang and Navigation. For more than ten years, it has been the controlling shareholder of Nangong Navigation Welding Material Factory, and has participated in a number of welding material distribution enterprises. Jinchuang covered electrode Group was put into production late. There are more than a dozen wear-resistant welding materials production enterprises engaged in welding material trade, navigation, Sifang and Fazheng, and well-known ordinary covered electrode production enterprises such as Tianjin Bridge and Jinqiao, and Jinchuang Group has been entrusted to sell them as agents. With the liberalization of market access, more and more manufacturers settled in Nangong at the end of the twentieth century, and a competitive pattern of a hundred schools of thought contended. However, manufacturers are behind closed doors, are not in contact with each other, undermine each other, and compete maliciously. The good times are not long, and the development of each unit is difficult. Jinchuang covered electrode Group has been engaged in trade for many years and accumulated certain funds. Dong Fengkai, who has always dreamed of going home to start a business, is deeply touched by the depression of production enterprises in his hometown. He thinks that resource integration is the way out, and he opposes building a new factory. At that time, due to insufficient fund raising, coupled with the cash flow problems of several existing covered electrode production enterprises, production almost stopped. Faced with the actual situation, the chairman made a decisive decision to cooperate with existing key manufacturers, and the largest sum was to inject150,000 yuan into Haiyang Welding Material Factory at one time to become its most important shareholder. He found another way, chose to cooperate with the navigation company in the form of capital and manpower, and continued to use navigation to cover the brand (entity enterprise) of the electrode company. Unified scheduling is implemented in raw material introduction, production management and goods distribution, but in marketing, both sides are independent and compete with each other. Later, Jinchuang covered electrode Group took over two important production lines and established the third domestic advanced production line. With the vast market opened by sales staff in the past, in less than ten years, the annual production and sales volume of Jinchuang covered electrode Group has reached 5,000 tons. Jinchuang covered electrode Group has always maintained its position as the largest shareholder of marine welding material factory. In addition to in-depth cooperation in capital, manpower, equipment and technology, we have adopted an independent business model of parting ways in sales.